Essays about: "marketing göteborg"

Showing result 6 - 10 of 24 essays containing the words marketing göteborg.

  1. 6. Cross-cultural differences in brand image perception

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Emelie Jansson; [2013-09-20]
    Keywords : Brand; brand image; brand associations; brand perception; brand identity; brand personality; culture; intercultural communication; cultural dimensions; marketing; marketing communications;

    Abstract : Problem – International companies need to become more aware of differences within cultures and consumer behavior to stay competitive in today’s business environment. Even though international companies aim to communicate the same image of global brands across different cultures, the image of those brands may still be perceived differently due to differences in cultural values. READ MORE

  3. 7. The communication of Greenpeace. Campaign strategies of non-profit organisations and their effectiveness regarding the public using the example of Greenpeace

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Charlotte Sievers; [2013-09-17]
    Keywords : ;

    Abstract : Campaigns and communication are all around us nowadays. The launch of a new product, the marketing for a new movie or the next election: Campaigns reach out to the public and try to bring the desired message across. READ MORE

  4. 8. Product Placement in Television Series

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Carolin Moll; Monika Walicka; [2013-09-13]
    Keywords : Product placement; television series; marketing communications; mass media; Gossip Girl; luxury products; advertising;

    Abstract : Purpose: To explore how young women are affected by the product placement of luxury products in the television series Gossip Girl. Background: Consumers are turning away from traditional ways of advertising and research has proven that advertising is more effective when the recipients are not directly aware of its promotional purpose. READ MORE

  5. 9. Factors influencing international students’ study destination decision abroad

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Suh Li Phang; [2013-02-08]
    Keywords : communication; international education marketing; international higher education; study destination’s attractiveness;

    Abstract : Higher education (HE) has become an increasingly competitive sector. The number of countries that are actively involved in international student recruitment has grown considerably. READ MORE

  6. 10. Embracing Twitter : Marketing the Public Library on Social Media

    University essay from Institutionen för ABM

    Author : Gözde Düzer; [2013]
    Keywords : Marketing; Social media; Library; Library users; Marknadsföring; Sociala medier; Bibliotek; Biblioteksanvändare;

    Abstract : The aim of this master's thesis is to study public libraries' marketing on the social media site Twitter. To achieve this goal, the Twitter accounts of four Swedish public libraries were studied for several months. The four libraries that were studied consist of Stockholm library, Lidingö library, Malmö library, and Gothenburg library. READ MORE