Essays about: "marketing göteborg"

Showing result 16 - 20 of 24 essays containing the words marketing göteborg.

  1. 16. “Nothing is Beatleproof!” In what context? - Art and the artist's image as communication

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Eirini Danai Vlachou; [2012-02-08]
    Keywords : communication; context; art; popular culture; music; audience; identity; the Beatles;

    Abstract : Art is often definedasaprocessofcreationguidedbyartist’sintention.However,artwork as a means of expression is also a communicative medium. READ MORE

  3. 17. Pepsi across cultures: analysis and cross-cultural comparison of Pepsi websites

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Alexandra Chirkova; [2011-09-08]
    Keywords : culture; marketing; website; web design;

    Abstract : Nowadays we live in a world where technologies provide great opportunities for crosscultural communication. That’s why it’s really important to be aware of cultural differences and its possible influence on the people’s behavior. READ MORE

  4. 18. Cuteness as a form of communication. An on-line experience.

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Julia Möller; [2011-09-08]
    Keywords : cuteness communication; strategic communication; on-line communication; cuteness aesthetics; qualitative method; branding; public relations; biosemiotics;

    Abstract : During the 20th century popular culture has been developing a special communication form which hasn't been used before. Cuteness as a form of communication has become a new effective method of strategic marketing, PR campaigns and branding. READ MORE

  5. 19. Social media in the festival industry - A case study of Göteborg International Film Festival's use of social media as a marketing tool

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Diana Karic; Eric Rinman; [2011-08-11]
    Keywords : Social Media; Word of mouth; Relationship Marketing; Facebook; Twitter; Blogs; Göteborg International Film Festival;

    Abstract : .... READ MORE

  6. 20. The I Online - Identity Conceptualisation in Social Media and the Implications for Online Marketing Communications

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Charlotte Diaz de la Vega; Madelein Fagerlind; [2011-02-28]
    Keywords : Social media; Online marketing; Identity conceptualisation; Extended self; ndividual empowerment; Brand interaction; Uses and gratification;

    Abstract : Purpose: To determine which, why and how social media tools are used by young adults to conceptualise identity/identities online, the extent of such activity and the implications for online marketing communications. Literature review: New internet technologies have altered the way brands and consumers interact with power shifting from organisations to consumers’. READ MORE