Essays about: "marketing göteborg"

Showing result 11 - 15 of 24 essays containing the words marketing göteborg.

  1. 11. Online communication within host volunteer tourism

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Karin Hanberger; [2012-11-22]
    Keywords : Online Communication; Non-profit tourism organizations; Electronic word-of mouth; Tourism destination image; Representation; Cultural Tourism; Host Volunteer tourism; Online Social Networking; Global Greeter Network; Greeter Programs; Destination marketing;

    Abstract : What is the Global Greeter Network and what do they do? Global Greeter Network (GGN) is a voluntary association of independent Greeter programs. Greeter programs aspire to provide a personal and diverse image of the destination by matching visitors with local volunteers (called Greeters) for informal rendezvous “off the beaten tourist path”, for free. READ MORE

  3. 12. Paid Traffic - Pay per click advertising in Swedish companies

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Marcus Johansson; [2012-10-05]
    Keywords : Pay per click; Google AdWords; Internet markering; search engine marketing;

    Abstract : According to Kotler online marketing is the fastest growing form of direct marketing. It has gotten increasingly important for companies to have a strategic plan for communicating with the public online. READ MORE

  4. 13. Then Mention Me - Marketing within Twitter's 140 character limitation

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Staffan Ulmert; [2012-10-05]
    Keywords : Twitter; Social media; Web 2.0; Twitter marketing; Then Mention me; Communication; Twitter followers; social media marketing; marketing campaign; online marketing;

    Abstract : Twitter has been proven to be a great marketing resource to get participating users, customers and website members. Large businesses use the social media platform by communicating with its customers, prior to simply pushing ad messages to target audiences. READ MORE

  5. 14. Why blogs? - An exploratory study on blog reading among young women in Sweden

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Laima Kornejeva; [2012-10-05]
    Keywords : Social media; blog readers; marketing communications; word-of-mouth WOM ; blogs; uses and gratifications; new media;

    Abstract : Purpose: To explore why and how young women in Sweden are reading blogs. Background: Consumers are turning away from the traditional elements of the promotion mix; in particular, they are reducing their reliance on advertising. READ MORE

  6. 15. "Nothing is Beatleproof!" In what context? (part II) The socio-political and the media perspectives in the creation of art and the artist's image in communication

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Erini Danai Vlachou; [2012-05-29]
    Keywords : communication; context; art; pop culture; society; politics; media; music; identity; gender; the Beatles;

    Abstract : Art is often defined as a process of creation guided by artist’s intention. However, artwork as a means of expression is also a communicative medium. READ MORE