Essays about: "marketing performance analysis"

Showing result 1 - 5 of 113 essays containing the words marketing performance analysis.

  1. 1. Sentiment Analysis Of IMDB Movie Reviews : A comparative study of Lexicon based approach and BERT Neural Network model

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Prashuna Sai Surya Vishwitha Domadula; Sai Sumanwita Sayyaparaju; [2023]
    Keywords : Bag of Words BoW ; Deep Learning; IMDb Movie Reviews; Machine Learning; Natural Language Processing NLP ; Sentiment Analysis; Term Frequency- Inverse Document Frequency TF-IDF .;

    Abstract : Background: Movies have become an important marketing and advertising tool that can influence consumer behaviour and trends. Reading film reviews is an im- important part of watching a movie, as it can help viewers gain a general under- standing of the film. And also, provide filmmakers with feedback on how their work is being received. READ MORE

  3. 2. Detecting Fraud in Affiliate Marketing: Comparative Analysis of Supervised Machine Learning Algorithms

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Oskar Ahlqvist; [2023]
    Keywords : Fraud detection; Machine learning; Random Forest; support vector machine; Logistic Regression; Classification models; Affiliate marketing;

    Abstract : Affiliate marketing has become a rapidly growing part of the digital marketing sector. However, fraud in affiliate marketing raises a serious threat to the trust and financial stability of the involved parties. READ MORE

  4. 3. Hållbarhetscertifiering : effekter på värdekedjan av byggmaterial

    University essay from SLU/Dept. of Forest Economics

    Author : Sofia Andersson; [2023]
    Keywords : effekter på värdekedjan; fallstudie; frivilliga hållbarhetscertifieringar för byggnader i Sverige; hållbar utveckling; ; standarder;

    Abstract : En av vår tids stora utmaningar handlar om att möta klimatkrisen och ökade krav på levnadsstandard hos en växande global befolkning. Allt fler flyttar från rurala till urbana områden, vilket pressar bostadsmarknader världen över. READ MORE

  5. 4. The influence of institutional factors on the effectiveness of global product launch

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Diego Daniel Vargas Carmona; Mohamed Kamil Morsi Mahmod; [2023]
    Keywords : global product launch; institutional factors; panel regression analysis;

    Abstract : In today’s fast-changing markets, many international firms invest a significant amount of money in terms of marketing and technology to launch their products globally. To reduce such costs, a better understanding of the factors that affect the performance of global products launch is needed. READ MORE

  6. 5. Convicted marketing content containing sexual depiction : An empirical study of social media platforms after a scandal's occurrence

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Elin Månsson; Gülay Edin; [2023]
    Keywords : Social media marketing; content analysis; sexual marketing; gender discrimination; scandals in marketing; Marknadsföring i sociala medier; innehållsanalys; sexuell marknadsföring; könsdiskriminering; skandaler inom marknadsföring;

    Abstract : Title: Marketing content containing sexual depiction.- An empirical study of social media platforms after a scandal's occurrence. READ MORE