Essays about: "marketing regulations"

Showing result 21 - 25 of 96 essays containing the words marketing regulations.

1. 21. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

3. 22. International Sustainable Marketing Strategy - A multiple case study of Swedish multinational companies within the apparel industry

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Andrea Poth; Miriel Sissonen; [2021-11-01]
   Keywords : sustainable marketing; international marketing; international business; international sustainable marketing strategy; apparel industry;

   Abstract : The growing awareness from both consumers and companies of unsustainable operations in many industries has led marketers to incorporate sustainability into their marketing practices. Unsustainable operations can especially be seen in the apparel industry, which is ranked as the second most unsustainable industry in the world. READ MORE

4. 23. Opportunities and Challenges for a Contractor in a Change Towards a Circular Economy

   University essay from KTH/Fastigheter och byggande

   Author : Jessica Gottmarsson; Sandra Valdani; [2021]
   Keywords : circular economy; organizational change; circular construction; motivational factors; cirkulär ekonomi; organisationsförändring; cirkulärt byggande; motivationsfaktorer;

   Abstract : Few have missed out on the fact that the world's carbon dioxide emissions need to be reduced, and the need to switch to a circular economy in order to save earth’s resources is increasingly discussed. In Sweden, the construction sector accounts for more than a third of all generated waste and almost a quarter of all hazardous waste. READ MORE

5. 24. How companies use social media marketing to acquire new customers in times of crisis

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Henry Nielsen; Katja Schildknecht; [2021]
   Keywords : Social media marketing; word-of-mouth; SME; customer acquisition; marketing in crisis; relationship marketing and customer engagement.;

   Abstract : There is little doubt that crises have a major impact on both companies and humanity. However, the picture is less clear when it comes to what challenges small- and medium-sized enterprises (SMEs) have to overcome when facing the crisis. Regulations and recommendations of the government are influencing the challenges to conduct business for SMEs. READ MORE

6. 25. AI in Marketing – Curse or Blessing? : Impacts of Programmatic Advertising and Personalized Content on Society

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Christopher Klee; [2021]
   Keywords : programmatic advertising; personalization; ethics; digital marketing; artificial intelligence; big data; privacy; filter bubble; diversity of opinion; automation; real-time bidding; machine learning.;

   Abstract : With the help of Programmatic Advertising and the resulting personalized content, consumers can be targeted precisely and with the help of Artificial Intelligence. The associated use of customer data creates ethical conflicts. READ MORE