Essays about: "marketing strategy four p"

Found 5 essays containing the words marketing strategy four p.

  1. 1. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals

    University essay from Umeå universitet/Företagsekonomi

    Author : Estelle Larrouquet; Alexia Groga-Bada; [2020]
    Keywords : ;

    Abstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE

  3. 2. Att marknadsföra en plats : fallstudie av tre livsmedelsproducerande företag på landsbygden

    University essay from SLU/Dept. of Economics

    Author : Oscar Friberg; Amelie Jönsson; [2018]
    Keywords : storytelling; word-of-mouth; platsmarknadsföring; marknadsmix; gårdsbutik; livsmedelsproduktion;

    Abstract : Svenskproducerade livsmedel har under senare år blivit allt mer eftertraktat. Ett behov av anpassning har därför uppkommit från produktionssidan, då producenter stått inför valet att expandera för att möta konsumenternas efterfrågan. READ MORE

  4. 3. How to Market Mobile Apps as a Startup : A Case Study on Truecaller

    University essay from Jönköping University/IHH, Informatik

    Author : Magnus Johansson Angesjö; Roland Füssel; [2013]
    Keywords : Mobile apps; Marketing strategies; Startup marketing; Word of mouth marketing; WOM; WOMM; Social Media; App store; Mobile applications;

    Abstract : The mobile app market is continuously increasing and an increasingly number of actors aims to gain market shares in this business sector. At the same time the number of app stores with a significant influence on the market are few; with Google Play and Apple App Store as the major actors of the app store market. READ MORE

  5. 4. What a Difference a Bank Makes

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Alexander Klaus; Ségolène Marie; [2006]
    Keywords : Bank Differentiation; Customer Relationship Management; Marketing Mix; Financial Service Marketing;

    Abstract : Nowadays, the service industry, especially banks, faces increasing competition. In such environment, differentiation is necessary. The general purpose of this thesis is to understand how a bank can achieve differentiation based on a marketing approach. READ MORE

  6. 5. Innovating Customer Value : A study in creating uncontested market space

    University essay from Företagsekonomiska institutionen

    Author : Per Mosseby; Björn Petter Made; [2005]
    Keywords : ;

    Abstract : A number of new companies are rapidly becoming successful in established markets, or are creating new markets for themselves where there is little or no competition. Their services and products seem to knockout their competition by offering significantly higher value compared to older products. READ MORE