Essays about: "mcdonald strategies"

Found 4 essays containing the words mcdonald strategies.

1. 1. Corporate Sustainability Due Diligence : the Swedish Quick Service Restaurant Sector

   University essay from SLU/Department of Molecular Sciences

   Author : Jonathan Gray Elliott; [2023]
   Keywords : Burger King; CSDDD Corporate Sustainability Due Diligence Directive; Environment; EU; Fast food; Max Hamburger; McDonald’s; Power; Quick Service Restaurant; Restaurant; Sustainability; Sweden; Wholesale;

   Abstract : This thesis project looked at the preparedness of the Quick Service Restaurant Sector (QSRS) in Sweden for the introduction of a new EU law in 2024, the Corporate Sustainability Due Diligence Directive (CSDDD). Food systems play a major role in the climate crisis, contributing up to one third of all greenhouse gas emissions, with the QSRS playing a significant role in this across the globe. READ MORE

3. 2. “I’m not greening it”: An explorative study of greening strategies affect on consumers’ brand image

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lovisa Gunnarsson; Orkun Aydin; Rebecca Hitijahubessij; [2018]
   Keywords : Green strategies; green branding; green brand image; brand image; McDonald’s; Business and Economics;

   Abstract : Purpose: The aim of this paper is to explore how brands’ greening strategies affect consumers’ green brand image. Design/Methodology/Approach: This study is based on a qualitative approach, researching one case, McDonald’s greening strategies compared with the consumers’ brand image. READ MORE

4. 3. Alignment of service characteristics with competitive strategy & customer satisfaction : A Comparative study in fast food industry

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Muneeb Goraya; Ibrahim Zaaroura; [2016]
   Keywords : Competitive strategy; service characteristics; servicescape; service quality; quality; value; customer satisfaction; service industry.;

   Abstract : Competitive strategies are an essential tool for sustainable competitive advantage. Particularly in the service industry, strategy has its significance as it plays a vital role in achieving customer satisfaction. This study investigates alignment of four service characteristics i.e. READ MORE

5. 4. Creating marketing strategies for wedding business unit of Amari Atrium Hotel

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Apiwat Suvagondha; Pattamaporn Soparat; [2008]
   Keywords : marketing strategies; wedding business; hotel;

   Abstract : Abstract Date: May 29, 2008 Course: Master Thesis (EFO 705) Authors: Apiwat Suvagondha 790819 Pattamaporn Soparat 840216 Tutor: Tobias Eltebrandt Title: Creating marketing strategies for wedding business unit of Amari Atrium Hotel Problem: What should be marketing strategies for wedding business unit of Amari Atrium Hotel? Purpose: The aim of our thesis is to analyze the wedding market in Bangkok together with consumer purchasing behavior of Thai’s couple regarding to wedding ceremony in order to create the marketing strategies towards marketing mix (7Ps) for wedding business unit of Amari Atrium Hotel. Method: This thesis will be mainly focused on the information gathering from the primary data by conducting interviews and questionnaires distribution to gain the insight and in-dept information for this market and very useful for the target audience. READ MORE