Essays about: "media buying"
Showing result 1 - 5 of 63 essays containing the words media buying.
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1. Media Framing of the Legitimacy of Nigerian Elections in Relation to Stomach Infrastructure
University essay from Högskolan Väst/Institutionen för ekonomi och itAbstract : The thesis aims to explore the media framing of Nigeria’s 2023 election in relation to votebuying: How did the Nigerian print media portray the legitimacy of the 2023 election in relation to vote-buying? In addressing the research question, Entman’s (1993) framing theory is used. For identifying the themes and patterns around the framing of the election Entman’s four questions, defining the problems, diagnosing causes, making moral judgments, and treatment recommendations, in connection with the existing literature on vote buying are employed. READ MORE
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2. Influencer Marketing & Impulsive Buying : A Quantitative Study On Influencer Marketing and Discount Codes Effect On Impulsive Buying and Purchase Satisfaction
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Influencer marketing is a new marketing strategy that has risen in popularity to be used by businesses during the last decade. Even though studies have been previously made on influencer marketing, little research has been made specifically on influencer marketing in combination with their discount codes being offered. READ MORE
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3. The Impact of Demographic Variables and Sustainability Awareness on Purchase Intention on Second-hand Clothing in Nigeria
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : ABSTRACT Background: Second-hand clothing has significantly continued to generate interest both in research and in the real world and emphasis ofexisting works revolve around history, motivations for buying and effect on the environment as well as the impact on the countries that these second-hand clothes are imported. Consumers’ demographics is expected to play a role in their intention to purchase certain goods including clothes and findings also revealed that people have begun to incorporate sustainability in their intention to purchase second-hand clothing. READ MORE
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4. Are our Hedonic Motivation and Emotions Triggered by Influencers’ Monetary Sales Promotions to Impulse Buy Online? : An explanatory study
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Social media influencers provide their followers with different monetary sales promotions to increase purchases by the brands they endorse. Hedonic motivation and emotions initiate each other and are fulfilled through consumers' need to act. As a result, monetary sales promotions will encourage consumers to buy unplanned purchases. READ MORE
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5. The TikTok effect : A case study on emotional marketing through social media
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The adaptation of marketing has led brands to connect with the clients through the usage of theiremotions, understanding the joy or sadness an element can create in a customer, which increasesthe possibility of a recognized experience.To analyze the effects that emotions can create in customers, the usage of Duolingo’s case studywas implemented, the understanding of their new strategy used on TikTok, allowed this studyto analyze the results of such adaptations in generation Z, as the main target through the TikTokplatform. READ MORE
