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Showing result 1 - 5 of 171 essays matching the above criteria.
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1. Reputation Management in a Digital Age : How start-ups control their online reputation
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). READ MORE
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2. Diffusion of digital asset management systems in the Norwegian food and grocery market. A single case study of MyBrand Media
University essay from Göteborgs universitet/Graduate SchoolAbstract : Digital asset management systems as a solution for managing digital content has been gaining attention over the last years and more IT providers are offering digital asset management systems to organizations. However, the decision to adopt this solution in a client-organization is influenced by many factors, making it a challenging and time taking process. READ MORE
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3. Scrum - From hype to disappointment?
University essay from Mälardalens universitet/Akademin för innovation, design och teknikAbstract : The Agile method has since it got published, of many been regarded as the universal solution to increased flexibility in software development. Scrum is, without a doubt, the most widely used Agile method among software development teams. READ MORE
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4. Reflections on the economic strategies of private museums. A comparative study of the private museums in Meteora.
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : The thesis examines the economic strategies which two private museums of Meteora, the Hellenic Culture Museum and the Natural History Museum of Meteora and Mushroom Museum implement, so as to grasp the economic strategies that private museums in Greece adopt. Utilizing Varbanova’s (2013) framework which places specific emphasis not only on the open-system theory as an efficient way to comprehend the macro-level challenges (in particular the economic crisis and Covid-19, which had been plaguing the two museums for a long time) and opportunities (as the ones that can result from the implementation of a particular legal status in the context of a given cultural policy), but also on the stakeholder and resource-dependence theories, which acknowledge the pivotal role that various actors and resources inside and outside an organization play in museums’ prosperity, the thesis analyzes previous literature that demonstrates economic strategies that (public and private) museums adopt, so as to secure their continuation and thriving. READ MORE
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5. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. READ MORE
