Essays about: "methodology definition"
Showing result 1 - 5 of 243 essays containing the words methodology definition.
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1. The Impact of COVID-19 on Abnormal Tone in Corporate Communication: A Comparative Analysis of Affected and Non-Affected Industries
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background and Problem Definition: Effective communication is crucial for stakeholder relationships. CEO letters convey important information, but during crises, companies and industries may misrepresent their financial health to maintain a positive impression, potentially through abnormal tone. READ MORE
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2. HR Analytics for Competitive Advantage: Bringing organisational value while empowering the HR profession
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: HR Analytics for Competitive Advantage: Bringing organisational value while empowering the HR profession Authors: Elin Engsfelt & Louise Rosén Fång Supervisor: Rikard Larsson Problem definition: The HR profession has throughout history, and still has, a legitimacy problem, where the HR department typically becomes administrative support, rather than a strategic business partner. Purpose: Explore HR professionals' perceptions and opinions on the use of HR Analytics in their work and identify the functions and challenges that HR Analytics brings to the organisation, the HR department, and the HR profession. READ MORE
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3. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE
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4. Use of e-health communication to improve social wellbeing in older adults : A Structured literature review
University essay from Linnéuniversitetet/Institutionen för hälso- och vårdvetenskap (HV)Abstract : Abstract Introduction: The aged population is increasing and it correlates with comorbidities and hospital dependency. E-health communication is a potent source of communication between healthcare staff and people using it and it’s a non-medical way of getting access to health. READ MORE
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5. Love is all you need - Defining the concept of love brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. READ MORE