Essays about: "mobile marketing adoption"

Showing result 11 - 13 of 13 essays containing the words mobile marketing adoption.

  1. 11. Video Goes Mobile: What Consumers Expect of Mobile Video Services

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emil Ponnert; Zora Rodriguez; [2007]
    Keywords : Mobile video services; UGC; User; Adoption; Technology;

    Abstract : The purpose of this thesis is to explore what factors will affect the usage of mobile video services. As a secondary purpose, based on the above findings, some implications for providers of mobile video services are discussed. READ MORE

  3. 12. Mobile Customer Relationship Management : A study of barriers and facilitators to mCRM adoption

    University essay from IHH, Informatik

    Author : Yohannes Belachew; Amanda Hoang; Joseph Kourieh; [2007]
    Keywords : mCRM; CRM; mobile technology; mobile CRM; customer relationship management;

    Abstract : Managing customer relations had become a necessity for companies who want to succeed in today’s customer oriented market. New systems are developed that allow firms to manage and govern their relationships to the customers. READ MORE

  4. 13. A Conceptual Model of Mobile Marketing for a Multinational Consumer Goods Company

    University essay from KTH/Mikroelektronik och Informationsteknik, IMIT

    Author : Martin Gårdlund; [2005]
    Keywords : mobile marketing; mobile advertising; wireless marketing; marketing; mobil marknadsföring; mobil reklam; trådlös marknadsföring; marknadsföring;

    Abstract : In the last 10 years, mobile phones have gone from being an exclusive almost unnecessary high-tech device to being an everyday item, used by billions of people around the world. The technology evolution has changed phones from a suitcase sized mobile phone imitating its stationary counterpart, to a small communication device that can perform more than twenty different tasks and is usually less than half the size of the a traditional fixed phone. READ MORE