Essays about: "mobile marketing adoption"

Showing result 6 - 10 of 13 essays containing the words mobile marketing adoption.

  1. 6. The Antecedents of Trust in Mobile Commerce : A Quantitative Analysis on What Drives Mobile Trust, In The Brazilian Market.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Eduardo Junqueira; [2016]
    Keywords : Trust; Mobile Commerce; E-Commerce; Marketing; Online Marketing; Data Controls; Website Interactivity; Reputation; Willingness to Customize;

    Abstract : As the adoption of mobile devices grows around the world, the use of this tool to access the internet and, consequently, interact with a mobile store is also growing. A mobile commerce that is trustworthy tends to have advantages if compared to its competitors and, therefore, better results. READ MORE

  3. 7. Mobile Money in developing markets : What should Mobile Money providers consider when trying to drive activity from the already registered user base?

    University essay from KTH/Hållbarhet och industriell dynamik

    Author : Milad Fallah; Johanna Luo; [2014]
    Keywords : Mobile money; user activity; marketing strategies; agent strategies; product offering and development; resource evaluation; Mobilbetalningar; användaraktivitet; marknadsföringsstrategier; agentstrategier; produkterbjundande och produktutveckling; resursutvärdering;

    Abstract : For the past decade, there has been many innovations made to the mobile phone and new features such as payments have been added to the mobile phone’s capabilities. East Africa is the region with the fastest uptake and highest adoption rates of mobile money in the world. READ MORE

  4. 8. The effects of price promotions on building a customer base within the Ghanaian mobile Telecommunication industry; the case of Vodafone Ghana

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Emmanuel Yaw Buabeng; Anthony Kweku Sam; [2011]
    Keywords : Consumers; sales promotions; marketing communications; customer base; service providers; telecom operators;

    Abstract : The recent advances in telecommunication have led to increase in the number of subscriptions to mobile telecommunication networks in Ghana. In today’s competitive telecom market place several marketing communication tools are used by telecom operators in Ghana to retain existing customers and also add on to their customer base. READ MORE

  5. 9. ICT in Marketing : A Study of The Use of Internet and Mobile Phones in Five Selected Companies in Dublin

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Alexander O. Oshunloye; [2009]
    Keywords : ICT; Marketing; Internet; Mobile Phone; SMS; MMS; Email.;

    Abstract : The use of ICT in terms of Internet and Mobile Phones in selected companies in Dublin, Ireland. Its usage, adoption, diffusion in companies and its impact on organizations. .. READ MORE

  6. 10. Bringing Service Innovations to the Market -How to successfully bring service innovations in a technological field to the market being a rather unknown company: A case study of Easypark

    University essay from Göteborgs universitet/Graduate Business School

    Author : Katrin Janssen; Juha Marttila; [2007-07-19T15:40:45Z]
    Keywords : innovation; consumer behavior; branding; service marketing; adoption network; structure; market research; customer orientation; technology; launch;

    Abstract : The case company of this study is selling mobile parking. It is struggling with its sales, and a significant difference in success can be seen in comparison between Göteborg and Copenhagen. Mobile parking as such as well as the company, Easypark, is relatively unknown in the Swedish market. The company is selling a service innovation. READ MORE