Essays about: "new product entry market entry"

Showing result 1 - 5 of 37 essays containing the words new product entry market entry.

1. 1. Entrepreneurial Success Factors for Next-gen Startups Challenging the Traditional Food Industry - A Qualitative Study of New Ventures within the Growing Food Tech Sector

   University essay from Göteborgs universitet/Graduate School

   Author : Jennifer Gilchrist; Lovisa Malmberg; [2022-07-15]
   Keywords : food tech; next-gen food and beverage; new venture success; entrepreneurial success factors; survival; growth; plant-based alternatives;

   Abstract : Times are changing. The food industry is expected to experience a total revolution of the current status through the emergence of new business models, new value chains and food products, putting emphasis on sustainability and health. READ MORE

3. 2. Business Model in a foreign country : A case study on Multi-business models and strategy development in different markets - based on a collaboration with Würth AB. 

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Ajla Besic; Hira Hafeez; [2022]
   Keywords : Business Administration;

   Abstract : Background: While discussing the importance of the right Business Models for a company and searching for the relevant information within the field, we usually get to read about the challenges that appear with identifying the right Business Model especially if it is a case of Multi-Business-Modeling - there are still challenges and uncertainties in why some business models and strategies work in some cases and in other cases they do not. What is usually pointed out are the differences that appear, usually focused on leadership and not enough developed business models. READ MORE

4. 3. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

   University essay from

   Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
   Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

   Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

5. 4. Amazon: Unwelcome Giant?! : a case study on competitive dynamics developed from Amazon's entry into the Swedish market

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Sarah Gunnarsson; Sofia Lilliehorn; [2021]
   Keywords : Competitive Dynamics; Actor; Reactor; E-commerce; Value Co-creation; Value Appropriation;

   Abstract : For the last months, the Swedish e-commerce market has experienced impacted competitive dynamics followed by the entrance of the US giant, Amazon. This thesis investigated the competitive dynamics that developed after the entrance of Amazon on the Swedish e-commerce market. READ MORE

6. 5. Entry and Competition with Product Differentiation: The Case of Swedish Concentrated Markets

   University essay from Göteborgs universitet/Graduate School

   Author : Emil Widell; Jakob Davidsson; [2020-07-10]
   Keywords : ;

   Abstract : Empirical investigations into competitive behaviour on different markets is important since it does not exist one single theoretical model of competition. This thesis empirically investigates the competitiveness in a number of Swedish concentrated markets by leveraging the relationship between market entry and market size using the adjusted entry threshold framework developed by Schaumans and Verboven (2015). READ MORE