Essays about: "new trends in fashion"

Showing result 16 - 20 of 41 essays containing the words new trends in fashion.

  1. 16. #Sustainable#Fastfashion : A qualitative study investigating social media as a channel for fast fashion companies to advertise sustainability

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Julia Fritzell; [2018]
    Keywords : Fast fashion; Sustainable consumption; Social media marketing; Green marketing; Sustainable fashion; Sustainable advertisement; Social media advertisement; Generation Y;

    Abstract : The fast fashion companies are growing with their cheap and trendy clothing, promoting people to adapt to new trends and to consume. At the same time, many fast fashion companies have started to advertise sustainable strategies which are communicated though social media. READ MORE

  3. 17. Brick and mortar stores in the 21st century : A customer-centric approach to omni-channel in fashion retail

    University essay from

    Author : Carl Eliasson Sternås; Otto Kamne; [2018]
    Keywords : Independent brick and mortar stores; Omni-channel; Competitive Advantage;

    Abstract : Background: The retail industry is highly affected by the changes in the world. With the disruptive force of digitalization, more and more of the transactions within retail is moved online as the e- commerce has expanded making the retail industry more competitive. READ MORE

  4. 18. The new gatekeepers of fashion week : A qualitative study of the influencers role at fashion week

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Nina Brodin Holmstedt; [2017]
    Keywords : Fashion influencer; Social media; Instagram; Fashion week; Qualitative content analysis; Gatekeeping; Media representation; Word-of-mouth communication;

    Abstract : Aim of the research: This research aims to create an understanding for the new ways in which global fashion influencers’ attending fashion week are contributing to the presentation of it as gatekeepers and distributors of information and fashion knowledge, and how this rolea dds new perspectives to how fashion week is presented. Method: The research has been limited to analysing the material of six global fashion influencers, with a total following of 28 million people, during the major fashion weeks of Spring/Summer 2017 and Autumn/Winter 2017. READ MORE

  5. 19. The emperor’s old clothes : a consumer behaviour-based case study on second-hand clothing as a sustainable fashion consumption practice in Italy

    University essay from Lunds universitet/LUCSUS

    Author : Ilaria Tafuri; [2017]
    Keywords : fashion; consumers’ behaviour; Italy; second-hand clothes; slow fashion; sustainable clothing; sustainability science; Social Sciences;

    Abstract : The current fashion system known as Fast Fashion (FF) is responsible for severe environmental and social impacts. Fashion democratisation has increased consumers’ appetite for new trends, leading fashion companies to design an increasing number of collections per year. READ MORE

  6. 20. Social Media, Insta-Culture and The Reinvention of Fashion Week

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Victoria Andersson; Louise Jandér; [2016]
    Keywords : fashion; fashion week; social media; designers; change; society; consumers; Instagram; entertainment;

    Abstract : Background: It is clear that the fashion industry is experiencing a change as a result of the explosion of social media. Today the four key social media platforms for fashion houses are Instagram, Facebook, Twitter and Snapchat. The society has created a culture around these media platforms, which is referred to as insta-culture. READ MORE