Essays about: "new trends in fashion"

Showing result 11 - 15 of 41 essays containing the words new trends in fashion.

1. 11. Sustainability in the Fast Fashion Industry. A quantitative Study on Consumers’ Brand Attitude towards Green Brand Extensions andits Effects on Brand Loyalty.

   University essay from Umeå universitet/Företagsekonomi

   Author : Celina Hinzmann; Rebecca Stark-Nässlin; [2020]
   Keywords : Fast fashion; Fast Fashion Industry; Sustainability; Consumer behavior; Brand extensions; Green brand extensions; Green line extensions; Green category extensions; Brand attitude; Brand loyalty; Brand Switching;

   Abstract : Only a few industries face challenges regarding sustainability to the same extent as the fashion industry being one of the largest consumer industries and the second most polluting industry in the world. These challenges are encouraged by the fast fashion business model, which is dominant in the sector and relies on the quick responsiveness to latest fashion trends while maintaining low prices, encouraging more consumption and shorter product life cycles. READ MORE

3. 12. Changing attitudes towards fast-fashion : A qualitative study of Swedish Generation Z and their increased ecological conscience

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Mimmy Ly; Sophie Vigren; [2020]
   Keywords : Fast-fashion; sustainability; ethics; environmentally responsible fashion; socially responsible fashion; ecological conscience; Generation Z; attitudes; consumer behavior;

   Abstract : The fast-fashion industry’s effect on the environment becomes more of a critical subject as the industry grows and dominates the apparel industry. Fast-fashion is based on frequently pushing new trends to consumers in order to increase sold volumes. READ MORE

4. 13. The trend forecasting paradox? : An exploratory study of the compatibility of trend forecasting and sustainability

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Pauline Frohm; Kara Xenia Tucholke; [2020]
   Keywords : Fashion trend forecasting; environmental sustainability; long-term short-term forecasting; trend forecasting paradox;

   Abstract : Trend forecasting is perceived to be an essential service for fashion companies to use in order to stay competitive in the fast-paced fashion industry. Yet, in times of climate change, appointing new trends each season is a questioned practice. READ MORE

5. 14. Adoption intention towards e-kronan - An exploratory mixed-methods study of the Swedish public

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Herman Ohlsson; Simone Färdow; [2019]
   Keywords : CBDC; e-kronan; Adoption intention; TPB; TAM;

   Abstract : Sweden is quickly heading towards becoming the first-ever cashless society. Partially fuelled by a payment market evolving at a staggering rate, along with shifted consumer trends towards newly introduced digital service suppliers Swish, iZettle and Klarna to name a few (Berg, 2017). READ MORE

6. 15. Fast Fashion : To explore Generation Y's attitude toward fast fashion; a Swedish consumer perspective

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Heidi Botic; Kuntola Choudhury; [2019]
   Keywords : Fast Fashion; Attitudes; Consumer Behaviour; Generation Y; Swedish Consumers; Sustainability;

   Abstract : Background:           Fast fashion is a rather new business strategy and is defined to be affordable and fashionable apparel that is directly copied from catwalks. The concept was initially introduced by Amancio Ortega’s well-known store, called Zara which mostly targets Generation Y consumers. READ MORE