Essays about: "news value"

Showing result 16 - 20 of 101 essays containing the words news value.

  1. 16. To Benefit from Uncertainty

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Carl Amér; Jacob Grimhall; [2022]
    Keywords : Insider trading; Market reaction; Healthcare; COVID-19; Stock Market;

    Abstract : Research suggests that increasing R&D activities and uncertainty amplify market reactions following corporate news. We analyze insider transactions in biotechnological, life sciences and pharmaceutical companies listed on the NYSE, AMEX and Nasdaq during COVID-19. READ MORE

  3. 17. Newsjacking and generation Z consumer behavior : Identifying patterns through a comparison with generation Y

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Alice Goret; Erik Lifvergren; [2022]
    Keywords : Generation Z; Generation Y; Newsjacking; Social Media; Value Creation;

    Abstract : The term Newsjacking was popularized by David Meerman Scott in his book “The new rules of marketing & PR” (2020). The author describes this practice as a tool for marketers that consists in turning “a breaking news story” into an advertisement (p. 360). READ MORE

  4. 18. Media portrayal of Syrian and Ukrainian refugees

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Hanna Bendes; Julia Mardell; [2022]
    Keywords : media portrayal; ethical journalism; visual rhetorics; refugees; news value criterias; Social Sciences;

    Abstract : Newspapers and media have always played a critical role in society and have come to shape the way we reflect and perceive news and societal issues. Journalists are conveyer of a message and act as a moderator to shape and set the agenda for the public opinion and the public discourse. READ MORE

  5. 19. Can algorithms translate the world? : A digital discourse analysis of Google Translate’s algorithmic agency in the translation of news reports

    University essay from Stockholms universitet/Centrum för tvåspråkighetsforskning

    Author : Luana Candido Fleury; [2022]
    Keywords : Algorithmic agency; translation; bilingualism; Google Translate; U.S. Capitol; critical discourse analysis; recontextualization; appraisal; ideology; Global South.;

    Abstract : Google Translate’s mission is “to enable everyone, everywhere, to understand the world and express themselves across languages” (Pitman, 2021). But are algorithms capable of leading us beyond the translation of the word toward an understanding of the world? Computational linguistics research has been interested in assessing this kind of real-world effects of technology and invited other disciplines to join their effort. READ MORE

  6. 20. Reaching new audiences through social media : An analysis of the Finnish public broadcaster Yle’s news values implemented on Instagram compared to Swedish SVT and Norwegian NRK

    University essay from Södertörns högskola/Journalistik

    Author : Rebecca Rahja; [2022]
    Keywords : ;

    Abstract : As the audience moves more to the vast landscape of social media, news organisations follow suit. During the past decade social media has become an ever more important news source for many consumers. READ MORE