Essays about: "online THESIS brand loyalty"

Showing result 16 - 20 of 20 essays containing the words online THESIS brand loyalty.

  1. 16. Content Marketing: New Opportunities for Building Strong Brands Online

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexandra Djoukanova; Atina Georgieva; [2014]
    Keywords : Digital content; content marketing; online branding; brand equity online; Business and Economics;

    Abstract : Title: Content Marketing: New Opportunities for Building Strong Brands Online Date of the Seminar: 2nd June 2014 Course: BUSN39 Degree project in Global Marketing, Master Thesis Authors: Atina Georgieva and Alexandra Djoukanova Supervisor: Veronika Tarnovskaya Keywords: Digital content, content marketing, online branding, brand equity online Thesis purpose: The purpose of this thesis is to illustrate the opportunities that digital content creates for companies to strengthen their online brands. The present research takes a managerial perspective on the content marketing process and explores how digital content can be used to build brand equity online. READ MORE

  3. 17. The Lacking Relevance of Market Segmentation: A Cross-Category Study Using the Dirichlet Model

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Felix Bergström; Jon Ones; [2013]
    Keywords : Market Segmentation; Dirichlet model; Juster scale; Need state; Person-Situation segmentation;

    Abstract : Market segmentation is a core concept in marketing, but its relevance is being questioned. Researchers using the Dirichlet model claims that buyer profiles between competing brands rarely differ. READ MORE

  4. 18. Online Brand Communities - a Route to Brand Loyalty?

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Caroline Benson; Martin Hedrén; [2013]
    Keywords : ;

    Abstract : Purpose: The purpose of this thesis is to investigate if the use of online brandcommunities helps sporting goods brands in building brand loyalty. Frame of Reference: The frame of reference begins with a presentation of brands leading upto brand equity and subsequently brand loyalty. READ MORE

  5. 19. Does the country of origin matter for sustainable products? A comparison of European sporting goods producers.

    University essay from Avdelningen för ekonomi

    Author : Edith Anna Voithofer; [2013]
    Keywords : country of origin; sustainability; sporting goods industry; outdoor industry;

    Abstract : Abstract Title: Does the Country of Origin Matter for Sustainable Products? A Comparison of European Sporting Goods Producers Level: Final assignment for Master Degree in Business Administration Author: Edith Anna Voithofer Supervisor: Jonas Kågström, Ph.D. READ MORE

  6. 20. Consumer Involvement and its Outcomes: Revealing asymmetrical relationships.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Oskar Kyring; Anna Blomberg; [2012]
    Keywords : Involvement; Consumer response outcomes; Brands; Brand Strategy; Consumer Behavior.; Business and Economics;

    Abstract : Thesis purpose: The purpose of this study is to further develop and nuance the area of consumer involvement by using existing measurement tools and testing them in connection to consumer responses in form of outcomes of involvement. We also aim to investigate what dimensions of involvement that can be traced to different responses, clarifying what marketers should focus on if wanting to increase involvement and gain specific responses. READ MORE