Essays about: "online THESIS brand loyalty"
Showing result 6 - 10 of 20 essays containing the words online THESIS brand loyalty.
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6. Jumping on the bandwagon? : an explorative study on how female Gen Z consumers perceive global brands’ engagement in activism, and how their perception influences their brand loyalty
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : Brands’ engagement in activism is increasing as consumers expect more of brands, especially the younger generations. However, brands have different intentions behind their engagement in activism. READ MORE
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7. The Impact of Negative ewom on Brand Loyalty : A qualitative study in the context of social media
University essay from Umeå universitet/FöretagsekonomiAbstract : Social media is a modern commodity, almost half of the world's population are connected to it in some capacity. As a result of the accessibility and the reach social media have, many brands have also established their presence there. READ MORE
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8. Outcomes of personal branding in a virtual third place : A qualitative study on streamer-viewer relationships on Twitch.tv
University essay from Umeå universitet/FöretagsekonomiAbstract : Personal branding has been central to the marketing field of study for the past few decades, as its flexibility has found a place in professional, academic, and social contexts. The relationship between loyalty and customer satisfaction has been explored throughoutexisting literature, where the concept of customer delight, or the act of exceeding customer expectations, has recently been the subject of many conversations regarding its effects on loyalty. READ MORE
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9. Digital marketing and its effects on Start-up business
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : The aim of this thesis is to research the value and influence of digital marketing on the competitive establishment of start-up companies. The research would further explore whether digital marketing can have a substantial effect on the growth of start-ups, enhance brand recognition, gain consumer loyalty, and strengthen customer relationships. READ MORE
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10. The impact of CSR on brand equity: the moderating role of consumer involvement in CSR
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : While pursuing profits, modern firms begin to undertake corporate social responsibility (CSR). Different ways for firms to implement CSR have diverse impacts on consumer-based brand equity that reflects the meaning of the brand in consumers’ minds and is of considerable significance to corporate marketing strategy. READ MORE
