Essays about: "Anna Blomberg"

Found 1 essay containing the words Anna Blomberg.

  1. 1. Consumer Involvement and its Outcomes: Revealing asymmetrical relationships.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Oskar Kyring; Anna Blomberg; [2012]
    Keywords : Involvement; Consumer response outcomes; Brands; Brand Strategy; Consumer Behavior.; Business and Economics;

    Abstract : Thesis purpose: The purpose of this study is to further develop and nuance the area of consumer involvement by using existing measurement tools and testing them in connection to consumer responses in form of outcomes of involvement. We also aim to investigate what dimensions of involvement that can be traced to different responses, clarifying what marketers should focus on if wanting to increase involvement and gain specific responses. READ MORE