Essays about: "online THESIS brand loyalty"

Showing result 11 - 15 of 20 essays containing the words online THESIS brand loyalty.

  1. 11. "Here Today, Gone Tomorrow"

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Effi Balandies; Phuong Ailien Nguyen; [2018]
    Keywords : omni-channel; shopping value; shopping experience; retail digitization; pop-up store; Tchibo; brand loyalty; Business and Economics;

    Abstract : The fast pace of digitization in the retail landscape has revealed serious challenges for retailers. With the rise of new touchpoints in customer journeys, retailers have to provide memorable experiences to retain and attract new customers. READ MORE

  3. 12. Maybe Influencers Are Not Worth The Hype : An explanatory study on influencers’ characteristics with perceived quality and brand loyalty

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Lovisa Gunnarsson; Anna Folkestad; Alena Postnikova; [2018]
    Keywords : Influencer marketing; influencer; influencers’ characteristics; trustworthiness of an influencer; relatability of an influencer; authenticity of an influencer; brand equity; perceived quality; brand loyalty; social media;

    Abstract : Background: The goal for brand building is to build for the long-term profitability and strengthening of brand equity. A way to build brand equity is to implement social media marketing, where so-called influencer marketing can be used. READ MORE

  4. 13. What drives you? : An exploratory study on the factors influencing consumer experience and loyalty

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Erika Jönsson; Maria Martinsson; [2016]
    Keywords : Loyalty; consumer experience; online toyshops; e-commerce; external factors; internal factors;

    Abstract : In recent years, e-commerce has grown and spread to different markets. One of these markets is the toy market. This growth has created a need of expanding the loyalty research to the context of e-commerce. READ MORE

  5. 14. How can loyalty programmes improve brand loyalty?

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Gideon Mekonnen Jonathan; Anna Kapetanakis; [2015]
    Keywords : Brand loyalty; loyalty programmes; customer loyalty; retail industry;

    Abstract : Title: How can loyalty programmes improve brand loyalty? Level: Final assignment for Master Degree in Business Administration Author: Anna Kapetanakis, and Gideon Mekonnen Jonathan Supervisor: Sarah Philipson (Assistant Professor) Date: June, 2015 Aim: To investigate how customers loyalty can be improved through loyalty programmes. Method: Mixed approach, both qualitative and quantitative data, is chosen for this study. READ MORE

  6. 15. The consumer decision : The consumer decision and its loyalty during a box subscription based e-commerce

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Tiffany RUSSO; Pauline LENTILLON; [2015]
    Keywords : consumer decision making; brand loyalty; sensory marketing; customer satisfaction; online purchase;

    Abstract : The market of subscription box is booming in recent years in France and is becoming a new mode of distribution but also a new way of selling products. For non-disclosure of the content of the box, the brands must cause the purchase of consumer without the use of sensory marketing. READ MORE