Essays about: "online consumers"

Showing result 1 - 5 of 870 essays containing the words online consumers.

1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Moa Lind; Malin Morup; [2024-02-12]
   Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

3. 2. Peak Load Shaving Strategies of an Office Building : A Case Study at AirSon

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Azin Farzam; [2024]
   Keywords : Shifting Peak Load; Electricity Reduction; Measuring Peak Load; Electricity Efficiency; Building Management System; Electricity Consumption.;

   Abstract : Introduction: The global demand for renewable energy is expected to grow annually due to rising electricity consumption and economic and regulatory incentives. Efficient consumption and management of electricity consumption can support this trend (shifting from fossil resources to renewable resources) and benefit companies economically by reducing peak loads, reducing subscription costs, and protecting companies' power systems and networks. READ MORE

4. 3. The language of risk: A quantitative study on the effects of presentation format in risk communication

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Andreas Lidin; Daniel Mira; [2024]
   Keywords : Risk Communication; Numeracy; Presentation Format; Natural Frequencies;

   Abstract : Consumers are faced with everyday decisions requiring understanding and interpretation of risks and probabilities. One area where the importance of good risk communication is particularly salient is in modern healthcare where shared medical decision making is a central feature. READ MORE

5. 4. Waste or Want: Does processing have an effect on the desirability of upcycled food products? : a Swedish consumer acceptance study

   University essay from SLU/Department of Molecular Sciences

   Author : Joséphine Lefrancq Fröjd; [2024]
   Keywords : Upcycled foods; food processing; consumer acceptance; contingent valuation method; consumer behavior;

   Abstract : Food waste presents a significant obstacle to the food system’s transition to sustainability. With an ability to mitigate industrial food waste and its effects, the concept of upcycled food aims to safely adapt elements from the waste streams for human consumption by transforming them into ingredients to be used in novel ‘upcycled’ food products. READ MORE

6. 5. To Adopt or Not to Adopt, That is the Question: An Analysis of Drivers and Barriers for Adoption of Virtual Fitting Rooms in the Swedish online fashion retail market

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Linn Karlsson; Elin Skarin; [2023-09-22]
   Keywords : Virtual Fitting Rooms; sustainability; online returns; technology adoption; resistance to adoption; consumer behavior;

   Abstract : The immense increase in returns amongst Swedish online fashion retailers has given rise to severe challenges, not least from a sustainability perspective. Several studies have shed light to Virtual Fitting Rooms (VFRs) as a potential solution for reducing online returns. READ MORE