Essays about: "perceptual metaphor"

Found 3 essays containing the words perceptual metaphor.

  1. 1. “Harsh realities” and “tender gazes”: Do perceptual extensions function metaphorically or literally? : A corpus-based investigation of haptic adjectives and the “extent of the literal”

    University essay from Linnéuniversitetet/Institutionen för språk (SPR)

    Author : Esme Richardson-Owen; [2022]
    Keywords : cognitive linguistics; cognitive semantics; perceptual metaphor; lexical metaphor; double-function adjectives;

    Abstract : This thesis investigates how perceptual adjectives are used to convey non-perceptual experience. The study is corpus-based, and the material consists of adjective-noun pairs in which the premodifying adjective is derived from the haptic modality. READ MORE

  3. 2. Tiling heuristics and evaluation metrics for treemaps with a target node aspect ratio

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Rodrigo Roa Rodríguez; [2017]
    Keywords : Treemap; heuristics; tiling; tessellation; metrics; aspect ratio; orientation agnostic; OAAR; FOAAR; orientation; offset factor; offset quotient; information visualization; infoviz; macro-economic metaphor; eat the poor; eat the rich; subsidy; welfare;

    Abstract : Treemaps are a popular space-filling visualization of hierarchical data that maps an attribute of a datum, or a data aggregate, to a proportional amount of area. Assuming a rectangular treemap consisting of nested rectangles (also called tiles), there are multiple possible valid tiling arrangements. READ MORE

  4. 3. Perceived risks as adoption barriers of Facebook commerce : Exploring Facebook users’ perceptions

    University essay from Internationella Handelshögskolan

    Author : Carlos Valles; Antoniya Petrova; [2012]
    Keywords : Adoption barriers; attitudes; brand extension; consumer behavior; Facebook commerce; f-commerce; perceived risks; perceptions; ZMET;

    Abstract : Purpose: The purpose of this thesis is to explore and analyze perceptions and attitudes of Facebook users as consumers and merchants; investigate which perceived risks, if any, function as adoption barriers of f-commerce. Methodology: The study adopts a mixed method approach. READ MORE