Essays about: "positioning"

Showing result 21 - 25 of 1150 essays containing the word positioning.

  1. 21. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Ellqvist; Niklas Kjellander; [2023]
    Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

    Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

  3. 22. A New Approach for Positioning Human Body Models Utilising the 3D-Graphics Program Blender

    University essay from KTH/Medicinteknik och hälsosystem

    Author : Jesper Eiderbäck; Felix Jahnke; [2023]
    Keywords : Human Body Model; HBM; positioning; THUMS; Blender; Radial basis function.; Mänsklig kroppsmodel; HBM; positionering; THUMS; Blender; Radiell Basfunktion;

    Abstract : A finite element human body model (FE HBM) is a detailed virtual model of the human body that, for example, is used for simulating traffic accidents. A problem with HBMs is that there is no simple way to position the HBMs in non-standard positions. READ MORE

  4. 23. How sustainable are sustainable enterprises? Examining sustainability and economic value trade-offs in a Danish coffee company

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Dominik Mazur; Linnea Partelow; [2023]
    Keywords : sustainable enterprise; entrepreneurship; trade-offs; sustainability; triple bottom line; coffee roastery; Business and Economics;

    Abstract : Starting a sustainable business is challenging because growth decisions need to balance sustainability impact and economic feasibility. This thesis seeks to examine what trade-offs sustainable enterprises face and how they balance decision making when faced with these dual logics. READ MORE

  5. 24. Radiotherapy treatment strategy for prostate cancer with lymph node involvement

    University essay from Umeå universitet/Institutionen för fysik

    Author : Amanda Östensson; [2023]
    Keywords : Radiotherapy; prostate cancer; lymph node; gold fiducial marker; multiple target;

    Abstract : Radiotherapy is a common and useful method for treating prostate cancer, often using gold fiducial markers in the prostate as guidance. However, when there is a high risk of lymph node involvement, the independent motion of volumes causes complications in patient positioning since there is a choice between position against the gold fiducial markers or the bone anatomy. READ MORE

  6. 25. Sensorless Hybrid Field-Oriented Control Two-Phase Stepper Motor Driver

    University essay from Linköpings universitet/Reglerteknik

    Author : Emil Lydell; [2023]
    Keywords : Stepper motor; Field-Oriented Control; FOC; Driver; Two-Phase; 2-Phase;

    Abstract : Hybrid stepper motors are small electrical motors with high torque production, compared with other electrical motors of the same size. Hybrid stepper motors are reliable in open-loop systems, in Sinusoidal mode, but with a drawback of high power consumption. READ MORE