Essays about: "pricing concepts"

Showing result 16 - 20 of 44 essays containing the words pricing concepts.

  1. 16. Barriers of Value-Based Pricing in Manufacturing Companies

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Mandy Ho; Siwa Alipour; [2020]
    Keywords : value-based pricing; pricing; manufacturing companies; value-based selling; customer-perceived value; service dominant logic; service; barriers; value; värdebaserad prissättning; prissättningsstrategi; tillverkningsföretag; tjänster; värdebaserad försäljning; hinder; barriär; värde;

    Abstract : Manufacturing companies are increasingly serving customers through valuebased offers by adding and integrating more services in their businesses. Although, manufacturers mainly still use cost-based pricing, many are reconsidering their pricing strategies to capture a fair share of the value they create through value-based offers. READ MORE

  3. 17. Servitization and its Effects on the Business Model : The Transition from Hardware Products to Software Services in Manufacturing

    University essay from Linköpings universitet/Industriell ekonomi

    Author : Daniel Gunnarsson; Jonathan Axelsson; [2019]
    Keywords : Servitization; Business Model Innovation; Value Proposition; Customer- Centricity; Value-Based Pricing;

    Abstract : Companies within the manufacturing industry is undergoing changes in their business models to adapt to changing external environments and trends – whereas one general trend is toward servitization, the transition from hardware products to software services. These software services have shown to have an increasingly impactful role for former productbased firms to ensure future reliable profits and revenues. READ MORE

  4. 18. Milk as a Service : Exploring the Concepts of Servitization and Digitalization in the Business Model of an Incumbent Manufacturing Firm

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Matilda Furberg; Anna Naumburg; [2019]
    Keywords : Servitization; Digitalization; Business Model Innovation; Value Creation; Tjänstefiering; digitalisering; affärsmodellsinnovation; värdeskapande;

    Abstract : Due to digitalization as a technology shift, many incumbent manufacturing firms face challenges to maintain their position on the market. One solution to tackle this technology shift is by servitization, which has shown great opportunities for value creation in various industries. READ MORE

  5. 19. Dynamic Pricing in Transport: a study on social and personal implications to travellers

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Luiz Claudio de Freitas Filho; [2019]
    Keywords : transport geography; time geography; dynamic pricing; accessibility; travel; Social Sciences;

    Abstract : Dynamic pricing is a pricing strategy where prices are no longer fixed or constant. Instead, they are continuously readjusted according to perceived demand and factors that influence the desirability of the product. READ MORE

  6. 20. A Happy Customer is a Paying Customer

    University essay from Umeå universitet/Företagsekonomi

    Author : Axel Danielsson; Simon Broström; [2019]
    Keywords : Business Development; Retail; Marketing;

    Abstract : This cross-sectional study has investigated the relationship between how parents perceive retail stores that try to be more family friendly. It has also examined which factors parents value when it comes to stores being family friendly. READ MORE