Essays about: "product perceptions"

Showing result 1 - 5 of 161 essays containing the words product perceptions.

  1. 1. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Camille Buob; Sebastian Franzén; [2023]
    Keywords : Business and Economics;

    Abstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE

  3. 2. Role of CSR and Brand Image : A qualitative study on IKEA

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Arefa Islam; [2023]
    Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

    Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

  4. 3. Towards Water Resource Recovery Facilities : Environmentally Extended Techno-Economic Assessment of Emerging Sewage Sludge Management Technologies in Sweden

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Harry Tibbetts; [2023]
    Keywords : Circular Economy; Waste Valorisation; Systems Analysis; LCA; MFA; EFA; TEA; Hydrothermal Carbonisation; Cirkulär ekonomi; Waste Valorisation; Systems Analysis; LCA; MFA; EFA; TEA; Hydrotermal Carbonization;

    Abstract : Municipal sewage sludge (MSS) management varies widely between countries and legislative regimes. Within the European directive for sewage treatment France applies over half of MSS to arable land, while The Netherlands has banned the practice (Kelessidis et al, 2012). READ MORE

  5. 4. Status Mapping of tank to grave management of Low-GWP refrigerants.

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Sandra Parra Gimeno; [2023]
    Keywords : Refrigerant; Blends; Synthetic low-GWP refrigerant; Natural refrigerant; Global Warming Potential GWP ; Tank-to-grave; Interviews.; Köldmedier; Blandning; Globalt uppvärmningspotential GWP ; Låg-GWP köldmedier; Naturligt köldmedier; installation till destruktion; Intervjuer.;

    Abstract : Refrigeration plays a vital role today in various residential, commercial, and industrial processes, requiring refrigerants to facilitate the cooling or heating processes. Over time, refrigerants have undergone significant changes to meet technological, social, environmental, and economic needs. READ MORE

  6. 5. Premium price for smaller size? : Testing the relationship between small firm cues and consumers’ willingness to pay for organic wine

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Louisa Hoppe; Diede Rosmalen; [2023]
    Keywords : firm cue; firm size; willingness to pay; organic wine;

    Abstract : Consumer demand for organic products has increased due to growing awareness of climate change and sustainability. However, the higher price of organic products is a barrier for some consumers. READ MORE