Essays about: "promotional gift"

Found 2 essays containing the words promotional gift.

  1. 1. To Gift or not to Gift? : Reciprocity at a Durable Goods Retailer

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Cecilia Rånman; Axel Bendes; [2018]
    Keywords : Durable goods retailer; reciprocity; gratitude; obligation; customer satisfaction; impulsive buying; spending; gift giving; sales promotion; field experiment; consumer behavior.;

    Abstract : Due to intense competition, retail stores are today forced to come up with exciting new sales promotional ideas to remain a relevant choice for customers. Gift giving is a sales promotional tool which has previously demonstrated to increase customer satisfaction and spending - an ideal situation for any retailer. READ MORE

  3. 2. A Comparative Study between Price and Non-Price Sales Promotional Strategy in the Introduction Stage of Consumer Products

    University essay from Handelshögskolan vid Umeå universitet

    Author : S. M. Sabbir; Tadele Worku Birmeji; [2010]
    Keywords : Price promotion; non-price promotion; introductory stage; sales promotion; consumer goods; comparative study; experimental method;

    Abstract : Either it is because of some significant active trends in the business world, or the attractive cut of cost and increase in profit, companies now days are focusing on sales promotion activities. But in reality, most of companies that are introducing new products are not getting what they intend to get. They are facing loses. READ MORE