Essays about: "relationship between marketing and quality management"

Showing result 1 - 5 of 21 essays containing the words relationship between marketing and quality management.

  1. 1. Entrepreneurship and critical success factors in manufacturingindustry: A Case Study for Johnson Controls Lammhult, Sweden

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Albert Mbu Etonga Asopo; Md Nahidur Rahman Chy; [2020]
    Keywords : Entrepreneurship; Entrepreneur; critical success factors;

    Abstract : In the last 30 years has seen a cutthroat competition among many organizations across the world.The Swedish industries were not an exception in this phase of globalization. READ MORE

  3. 2. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lisa Scheider; Brittany Purkis; [2016]
    Keywords : Brand Hate; Anti-branding; Airline Industry; Consumer Brand Relationship CBR ; Consumer Complaint Behavior; Brand Avoidance; Consumer Dissatisfaction; Customer Service Quality.; Business and Economics;

    Abstract : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. READ MORE

  4. 3. Relationships between internal suppliers and internal buyers in industrial markets : A multiple case study of an international corporation

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jenni Luhtio; [2015]
    Keywords : Interorganizational relationships; internal supplier; internal buyer; industrial market; interorganizational dependency; relationship marketing; relationship management; cooperation; communication; trust; commitment; interaction approach;

    Abstract : The purpose of the thesis is to examine how relationships between internal suppliers and internal buyers that are a part of the same international corporation are managed and maintained in an industrial market. In order to fulfill the purpose, a multiple case study of Atea, a Scandinavian IT infrastructure provider, is applied. READ MORE

  5. 4. Post-harvest losses in fruit supply chains : a case study of mango and avocado in Ethiopia

    University essay from SLU/Dept. of Economics

    Author : Susanna Humble; Amanda Reneby; [2014]
    Keywords : avocado; Ethiopia; mango; post-harvest losses; supply chain management; value chain analysis;

    Abstract : Food insecurity is a great problem worldwide and Ethiopia is one of the sub-saharan countries that are suffering from poverty and food insecurity and a large part of the population are living in a state of undernourishment. To reduce these problems, a successful horticulture production can be an important factor. READ MORE

  6. 5. Baking Dalarna's biking cake : Collaboration as a means for destination competitiveness, a case study of “Biking Dalarna"

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Jonathan Moshe Yachin; [2013]
    Keywords : Collaboration; Cluster; Destination competitiveness; Mountain biking tourism; Dalarna;

    Abstract : In the contemporary tourism industry, the competitive game is between destinations. Tourism operations struggle to remain competitive on the international market and their success depends to a large extent on other complementary and competing tourism organizations at the destination. READ MORE