Essays about: "sales manager"

Showing result 11 - 15 of 48 essays containing the words sales manager.

  1. 11. Talk about value, not product... : The solution to widen the sales pipeline?

    University essay from Umeå universitet/Företagsekonomi

    Author : Malin Väringstam; Annina Wede; [2021]
    Keywords : Customer Acquisition; Lead Generation; Lead Management; Sales Development Inside Sales;

    Abstract : Business-to-business (B2B) organizations are facing challenges related to complex sales cycles and increasing competition, resulting in more value-driven sales processes and a holistic ecosystem for the B2B marketplace. Recent studies have acknowledged the lack of research on inside sales and sales development in B2B organizations. READ MORE

  3. 12. Creative Concept or Watered-down Version?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Clara Michelsen; Alice Beckman; [2019]
    Keywords : Format development; Store format; Concept store; Traditional format; Customer Experience; Store Performance Evaluation; IKEA; Clas Ohlson; Portfolio Management; Sales Cannibalism; Market Penetration; Touchpoints; Revived Image; Business and Economics;

    Abstract : The purpose of this to study is to identify factors that influence how a concept store format contributes to a format portfolio, which will be done by exploring the concept store format from three perspectives; customers, manager, and industry experts. Philosophies of epistemology and ontology were considered, where the social constructionism stance was employed. READ MORE

  4. 13. The Ritualistic Nature of Business Incubation: An example from Northern Sweden

    University essay from Lunds universitet/Avdelningen för etnologi

    Author : Elis Kaljuvee; [2018]
    Keywords : business incubation; incubator; rites of passage; liminality; entrepreneur; organizational culture; cultural and creative ventures; cultural analysis; ethnography; Sweden; MACA; Cultural Sciences;

    Abstract : This thesis opens up the “black box” of business incubation and analyses how this process works in an incubator for cultural and creative ventures in Northern Sweden. The theoretical framework of the rites of passage by Arnold van Gennep and Victor Turner was adopted to guide the analysis. READ MORE

  5. 14. A Framework for the Evaluation of Technologies during the Implementation of Digitalisation Strategies in the Asset Management Industry : A study on new technology adoption within the asset management industry

    University essay from KTH/Industriell Management

    Author : Sophie Davidsson; [2018]
    Keywords : Asset management; new technology adoption; digitalisation; digitalisation strategies; framework and technology life cycle; Kapitalförvaltningsbolag; nyteknikimplementation; digitalisering; digitaliseringsstrategier; ramverk och tekniklivscykel;

    Abstract : The financial industry is currently undergoing radical change as a result of the increased implementation of digitalisation strategies. Due to pressure from a number of sources, finance firms, including asset managers, are looking to adopt technology solutions in their business processes. READ MORE

  6. 15. Expanding the customer base for DCS in the Oil, Gas & Chemicals market in Sweden; A Case Study of ABB

    University essay from Göteborgs universitet/Graduate School

    Author : Jón Ingi Skarphéðinsson; Vivian Mohan; [2017-09-15]
    Keywords : ;

    Abstract : From research, firms that want to expand its customer base and acquire new customers need to have an acquisition strategy with a team that supports this process. Any businesses motive is to generate profit by creating customers. The main purpose of this research is to examine the market for ABB and how it can acquire new customers. READ MORE