Essays about: "sales promotion brand"

Showing result 6 - 10 of 11 essays containing the words sales promotion brand.

1. 6. How can customer behavior be changed in order to increase sales of organic products

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Rebecca Hammel; Matilda Klasson; [2015]
   Keywords : DiVA; master thesis; Organic; Sustainability; Brand Knowledge; Behavior Theory; DiVA; examensarbete; uppsatts; Ekologisk; Hållbarhet; Märkeskunskap; Beteendeteori;

   Abstract : During the last few years, awareness of environmental- and health related problems have grown dramatically. An area that has a contributed to these concerns are the food industry. It has affected the demand of greener products such as organic food, which aims to be healthier and better for the environment. READ MORE

3. 7. Extending the Understanding of Sales promotions’ Influence on Brand Knowledge : A Quantitative Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Martina Dahl; Anna Johnsson; [2015]
   Keywords : Sales Promotion; Monetary Promotion; Non-Monetary Promotion; Brand Knowledge; Brand Awareness; Brand Image; Swedish Food-Retail Industry; Fast Moving Consumer Goods FMCG;

   Abstract : Title: A quantitative study extending the understanding regarding the influence of sales promotion on brand knowledge   Background: Sales promotion is a marketing communication activity that aims to promote a purchase, usage or trial of a particular brand. Sales promotion activities can provide significant benefits and incentives that could help the brand to differentiate from competitors and can contribute to the consumer’s brand knowledge. READ MORE

4. 8. The use of country of origin information in marketing communications strategies used by South African wine exporting companies in foreign markets

   University essay from SLU/Dept. of Economics

   Author : André Nkili Fouda; [2015]
   Keywords : communications strategies; promotion; country of origin; South African wine;

   Abstract : The aim of this study was to identify, describe and analyze the marketing communications strategies used by South African wineries to highlight the country of origin information of products exported into foreign markets. Four South African wine exporting companies participated in this study by providing information through email and telephone interviews. READ MORE

5. 9. Gamified sales promotions vs BOGO sales promotions, a study comparing the effectiveness of rear-loaded incentive programs against each other

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Karl Rystadius; Charles Houdoy; [2013]
   Keywords : Sales Promotions; Gamification; BOGO; Effectiveness; Consumer Behavior;

   Abstract : Gamification as a promotion method is something that has been gaining increasingly in popularity during recent years. Due to this fact we wanted to investigate if this technique is as effective as many claim it is. READ MORE

6. 10. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.

   University essay from Institutionen för teknik och samhälle

   Author : Md. Kamrul Hasan; Rabia Khan; [2011]
   Keywords : Brand; Branding; Brand equity; Brand identity; international branding; Brand building tools; promotion; advertising; digital media; corporate brand; umbrella brand;

   Abstract : Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. READ MORE