Essays about: "sample title for research about business"

Found 4 essays containing the words sample title for research about business.

1. 1. Where Service Recovery Meets its Paradox : A search for the level of Service Recovery required for the Service Recovery Paradox to occur in the Hotel Industry

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Andreas Edström; Beatrice Nylander; [2021]
   Keywords : service failure; service recovery; service recovery paradox; service recovery hotel industry; customer satisfaction;

   Abstract : Title: Where Service Recovery Meets its Paradox - A search for the level of Service Recovery required for the Service Recovery Paradox to occur in the Hotel Industry  Level: Student thesis, final assignment for Bachelor Degree in Business Administration  Author: Beatrice Nylander & Andreas Edström  Supervisor: Patrik Sörqvist  Date: 2021 – June  Aim: The purpose of this study was to, within the hotel industry, investigate at what level of service recovery the service recovery paradox will come into existence.  Method: Two surveys have been conducted where 190 respondents were introduced to a scenario- based service failure in the hotel industry. READ MORE

3. 2. Tone Deaf Marketing or Genuine Activism?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexandra Veronica Voinow; Anastasija Kropinova; [2021]
   Keywords : woke washing; brand activism; trust; theory of planned behaviour; purchase intention; Business and Economics;

   Abstract : Title : Tone Deaf Marketing or Genuine Activism Seminar : Date: 4th June, 2021. Course : BUSN39 Degree Project in Global Marketing Authors : Alexandra Voinow, Anastasija Kropinova Supervisor : Burak Tunca Keywords : Woke Washing, Brand Activism, Trust, Theory of Planned Behaviour, Purchase Intention Thesis Purpose : The objective of this study was to research consumers awareness of woke washing and brand activism, if they were aware of the difference and how this affected their level of trust towards activist brands, which lead to the analysis of their purchase intention by using the Theory of Planned Behaviour (TPB) as a mediating variable. READ MORE

4. 3. Transition Towards Entrepreneurship : An Exploratory Study about African Immigrants' Entrepreneurial Identity Generation Process: Evidence from West African Immigrants Entrepreneurs in Sweden

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Innocent Mbachu; [2018]
   Keywords : Entrepreneurship; West African immigrants; entrepreneurs; exploring possible selves; entrepreneurial mindset; developing narratives; self-efficacy and identity generation.;

   Abstract : Paper title: Transition towards entrepreneurship Purpose: This paper explores and creates understanding regarding the identity transition of West Africa immigrants towards entrepreneurship. Methodology: This study applied a qualitative research method that was exploratory and descriptive in nature. READ MORE

5. 4. Potential cost improvements and workable form of collaboration in Alvesta steel collaborative procurement project

   University essay from Ekonomihögskolan, ELNU

   Author : Omid Sherkat; [2010]
   Keywords : ;

   Abstract : Master thesis in Business Administration, 30ECTS, School of Management and Economics at Linnaeus University, Business Process & Supply Chain Management, 5FE00E, Spring 2010 Author: Omid Sherkat Tutor: Åsa Gustafsson Title: Potential cost improvements and workable form of collaboration in Alvesta steel collaborative procurement project Background: There is an idea about starting collaborative procurement for steel-based products manufacturers in Alvesta region, Sweden. Collaborative procurement of purchasing group is an organization in which cooperative purchasing processes take place. READ MORE