Essays about: "service airline"

Showing result 16 - 20 of 35 essays containing the words service airline.

1. 16. The next generation of commercial supersonic flight : understanding the industry and the consumer perspectives

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Nadezhda Nacheva; Gijs Heldens; [2018]
   Keywords : : commercial supersonic flight; Concorde; airline industry; disruptive innovation; consumer perceptions; service quality;

   Abstract : For decades, the speed of commercial aviation was constrained by the sound barrier. However, recent noticeable growth in air traffic and the recognition of the “time” as a valuable asset for passengers, call for more efficient, faster commercial transport. READ MORE

3. 17. Relationships on social media based brand communities : Explaining the effect on customer-based brand equity in the service industry 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Laszlo Alexandru Gyori; Arthur Heurtaux; Pedro Alonso Talavera; [2017]
   Keywords : Social Media; Brand Communities; Customer-Based Brand Equity; Service Industry; Perceived Brand Trust; Culture;

   Abstract : Background: The importance of brand communities is increasing as managers have understood the benefits such communities which can create competitive advantage. Companies are trying to differentiate from the competitors and customer-based brand equity has been acknowledged as a successful marketing tool. READ MORE

4. 18. Sustainability Analysis of the Airline Industry – Low Cost Carriers and Full Service Carriers

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Robyn Kotze; [2017]
   Keywords : LCC; FSC; sustainability; business models; business strategies; environmental stewardship; Earth and Environmental Sciences;

   Abstract : The aviation industry is perceived as being unsustainable in the long term due to foreseen continuous growth and the use of finite natural resources. To become more sustainable airlines need to address sustainability in their business model and business strategies. READ MORE

5. 19. THE APPLICATION OF KANO’S MODEL IN THE AIRLINE INDUSTRY

   University essay from Högskolan i Halmstad

   Author : Nouman Ahmed Qureshi; Babar Ali Khan; Jomah Saif; [2017]
   Keywords : Kano model; Airline industry;

   Abstract : This paper shows how airline passenger service necessities can be scrutinized by utilizing Kano's model of quality component and examines the potential advantages that can be accomplished by applying this way to deal with marketing strategy planning. As per Kano's model, quality components can be grouped into three classifications, to be specific must-be, One-dimensional and Attractive needs, contingent upon their capacity to make consumer satisfaction or dissatisfaction. READ MORE

6. 20. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Scheider; Brittany Purkis; [2016]
   Keywords : Brand Hate; Anti-branding; Airline Industry; Consumer Brand Relationship CBR ; Consumer Complaint Behavior; Brand Avoidance; Consumer Dissatisfaction; Customer Service Quality.; Business and Economics;

   Abstract : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. READ MORE