Essays about: "service mix marketing"
Showing result 6 - 10 of 31 essays containing the words service mix marketing.
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6. Att marknadsföra en plats : fallstudie av tre livsmedelsproducerande företag på landsbygden
University essay from SLU/Dept. of EconomicsAbstract : Svenskproducerade livsmedel har under senare år blivit allt mer eftertraktat. Ett behov av anpassning har därför uppkommit från produktionssidan, då producenter stått inför valet att expandera för att möta konsumenternas efterfrågan. READ MORE
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7. How firms can reduce the risks with fixed price contracts
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Firms have had difficulties in dealing with the risks that occur when providing fixed price contracts (FP) for both small – scale and large – scale projects to involved customers. This is general for the most companies surveying customers with the development for a product or service in the IT – industry. READ MORE
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8. Justifications of private actors in the provision of welfare services to vulnerable populations
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : The support and matching program is a unique case of marketization of job-brokerage by the Swedish Public Employment Service since 2007. This program impacts especially the foreign-born population facing disproportionate unemployment rates in Sweden. READ MORE
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9. Store image perceptions
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Abstract Background The food retail business is characterized by fierce competition between a few large actors and low switching costs for consumers due to the similar offerings of the stores. In an oligopolistic market struc- ture like this it is critical for stores to create a loyal customer base in order to gain a competitive advantage. READ MORE
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10. Creating a new food category - Insights from stakeholders in the Swedish Market
University essay from Lunds universitet/FörpackningslogistikAbstract : Title Creating a new food category - Insights from stakeholders in the Swedish market Author Silvia D. García González Division Packaging Logistics, Department of Design Sciences, Faculty of Engineering, Lund University Supervisors Märit Beckeman and Karla Marie Paredes Issue of Study The food industry faces a large number of challenges. READ MORE