Essays about: "service mix marketing"

Showing result 16 - 20 of 31 essays containing the words service mix marketing.

1. 16. Consumer attitudes toward Quick Service Restaurants in Thailand: the study of influencing factors affecting purchase making decision

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Pattaraporn Jiranyakul; Chitraporn Yoksvad; [2011]
   Keywords : Quick service restaurant;

   Abstract : Abstract Date:                                 May 11, 2011 Program:                        MIMA-International Marketing Course name:                        Master Thesis (EFO705) Title:                                  Consumer attitudes toward Quick Service Restaurants in Thailand: The study of influencing factors affecting purchase                                        making decision Authors:                         Miss Pattaraporn Jiranyakul                                       Miss Chitraporn Yoksvad Tutor:                                Johan Grinbergs Problem statement:         “What is the driving force or the reason behind the fast food consumption of the Thai consumers?”  Purpose:                         The purpose of this paper is to “investigate Thai consume attitude toward Quick Service Restaurant (QSR) on Thai                                       consumer choice and the most impportant marketing factors." Method:                          This paper has applied for the quantitative method with questionnaires survey. READ MORE

3. 17. Can Sustainability be a way of doing business? : The case of Cooperative group (UK)

   University essay from Fakulteten för ekonomi, kommunikation och IT

   Author : Imran Bashir; Muhammad Sabir Shah; [2011]
   Keywords : sustainability; Corporate Social Responsibilty; CSR; ethical business; Cooperative group;

   Abstract : This study is about Corporate Social Responsibility (CSR) strategy, sustainable thinking and practices at the Co-operative. The main focus had been the Food store of Co-op. The practices are assessed to see whether Co-op is doing business activities based on the pillars of ethical code of conduct that they have publically reported. READ MORE

4. 18. Services Marketing Mix of Foreign Coffee Franchiser in Bangkok

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Warangkana Kombenjamas; Nuchanart Lertrattananon; [2011]
   Keywords : excellant;

   Abstract :                                                                        Abstract Title:                     Services Marketing Mix of Foreign Coffee Franchiser in Bangkok Program:               International Marketing Authors:                Miss Warangkana Kombenjamas (19801029)                             Miss Nuchanart Lertrattananon (19870818) Supervisor:            Jean-Charles Languilaire Examiner:              Ole Liljefors Final Seminar:        30/5/2011 Research Question: How services marketing mix of Foreign Coffee Franchisers in Bangkok and demographic factors affect consumer behaviors? Purpose:                To explore the components of services marketing mix and demographic factors that has an impact on consumer behaviors. Method:                 This study is mainly grounded on quantitative method using questionnaire The data collection was come from primary data (questionnaire) and secondary data (books, journals, and internet website). READ MORE

5. 19. Exploring the Use of Internal Marketing Within Non Profit Organisations : The example of the Swedish Society for Nature Conservation

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Edgaras Rakevicius; Marjolaine Bert; [2010]
   Keywords : Internal marketing; NPO; SSNC; Naturskyddsföreningen; employee satisfaction; service quality; not for profit; volunteer organisation; internal marketing mix; conceptualisation...;

   Abstract : Purpose: The purpose of this study is to explore the potential of internal marketing within non profit organisations. Method: Qualitative case study of an NPO with the part of primary research based on fives interviews of workers.T heoretical framework: The framework consists of theories and models on internal marketing. READ MORE

6. 20. The state of the digital music market in France and its tendencies

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Maxence Caillet; Daniel Yamba-Guimbi; [2010]
   Keywords : marketing; digital music; music; France; service; marketing mix; 7Ps theory; marketing; musique digitale; musique; France; service; mix marketing; théorie 7P;

   Abstract : The digital music market is a dynamic market which keeps evolving all the time, as it is the case in France. The purpose is to explore what the state of the current digital music market in France is and its trends. Thus, we exhibit the tools implemented by companies to act in this market. . READ MORE