Essays about: "service mix marketing"

Showing result 11 - 15 of 31 essays containing the words service mix marketing.

1. 11. Achieving front-line employee’s satisfaction through Internal marketing in service organizations; A case of SEB bank.

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : David Malmberg; Kenan Bouzo; Mohammed Al-aqel; [2014]
   Keywords : Internal Marketing; Internal Marketing Mix; Human Resource; Service Organization; Internal Customers; Internal Service; Service marketing; Front-line employees;

   Abstract : Problem definition: In service organizations, front-line employees are considered to be the primary element when providing the organization’s services as they interact directly with customers and influence their perception of service quality. In other words, if the front-line employees are satisfied they will deliver the organization’s services in the best way which will directly lead to customer satisfaction. READ MORE

3. 12. Mervärden i livsmedelsprodukter : en fallstudie av en marknadsledare

   University essay from SLU/Dept. of Economics

   Author : Wilhelm Konradsson; Therese Rödin; [2014]
   Keywords : design; differentiering; identitet; igenkänningsfaktor; livsmedel; mervärdesgrund; turkisk yoghurt; varumärke;

   Abstract : Konkurrensen på den svenska dagligvarumarknaden är stor. I dagens matbutiker möts konsumenten av ett ofantligt utbud av produkter. Varje vara finns i olika märken, i olika prisklasser och i olika produktutformningar med olika egenskaper. READ MORE

4. 13. Embracing Twitter : Marketing the Public Library on Social Media

   University essay from Institutionen för ABM

   Author : Gözde Düzer; [2013]
   Keywords : Marketing; Social media; Library; Library users; Marknadsföring; Sociala medier; Bibliotek; Biblioteksanvändare;

   Abstract : The aim of this master's thesis is to study public libraries' marketing on the social media site Twitter. To achieve this goal, the Twitter accounts of four Swedish public libraries were studied for several months. The four libraries that were studied consist of Stockholm library, Lidingö library, Malmö library, and Gothenburg library. READ MORE

5. 14. The Strategic Retail Model : Understanding the Challenges of the Future of Retailing

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : RIKARD GUSTAVSSON; CHRISTOPHER GUSTAFSSON KJELLGREN; [2013]
   Keywords : Consumer Behaviour; Consumer Empowerment; Fashion Retail; E-Channel Retail; Positioning; Product; Service; Technology;

   Abstract : Purpose The purpose of the thesis is to present, analyse and verify a self-constructed strategic retail model, consisting of four constituents: product, service, positioning and technology. Each constituent represents a focal area, which forms a basis for discussing and interpreting factors and challenges connected to the future of retailing. READ MORE

6. 15. Customer Satisfaction within Live Performing Arts: The Case of Programbolaget i Jönköping

   University essay from IHH, Företagsekonomi

   Author : Aliaksandra Ramanava; Maria Franziska Scholl; [2012]
   Keywords : Non-profit cultural institution; live performing arts; services marketing mix; service quality; SERVPERF; customer satisfaction; customer expectation;

   Abstract : Live performing arts are one of the most important heritages, defining the cultural identity of a society. Since live performing arts are cultural services, the process of experiencing them is pivotal in forming satisfaction on the customer side. READ MORE