Essays about: "social factor in marketing"

Showing result 16 - 20 of 102 essays containing the words social factor in marketing.

1. 16. Factors Affecting Covid-19 Vaccine Hesitancy in Sweden (2021)

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tatev Nazaryan; Nella Karapetyan; [2021]
   Keywords : Vaccine Hesitancy; Covid-19 Pandemic; Vaccination; Vaccine refusers; Vaccine deniers; Immunization; Social Marketing; Medicine and Health Sciences; Business and Economics;

   Abstract : Authors: Tatev Nazaryan, Nella Karapetyan Supervisor: Fleura Bardhi Date: May 31st, 2021 Course: BUS39 Degree Project in Global Marketing Keywords: Vaccine Hesitancy, Covid-19 Pandemic, Vaccination, Vaccine refusers, Vaccine deniers, Immunization, Social Marketing Thesis Purpose: The aim of this qualitative study is to understand the factors affecting the Covid-19 vaccine hesitancy phenomenon in Sweden. Theoretical Perspective: Our study adopts the Socio-Ecological Model in order to understand what factors affect hesitancy towards the Covid-19 vaccines. READ MORE

3. 17. Personalized Marketing - A study examining factors influencing millennials’ intention to act upon personalized advertisements on Facebook

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lovisa Svensson; Lorenzo Dirksz; [2021]
   Keywords : Personalized Marketing; Personalized Advertisements; Millennials; Facebook; Positive Attitude; Hedonic Motivation; Trust; Past Experience; Advertising Attributes; Intention to Act; Business and Economics;

   Abstract : Purpose: The fundamental aim of this thesis is to investigate how strongly the Personalized Marketing (PM) factors identified in previous literature correlate with millennials’, aged 24 to 40, intention to act upon personalized advertisements on Facebook. Thereafter, the goal was to compare the extent to which the outcomes varied depending on millennials' age group and gender. READ MORE

4. 18. How companies use social media marketing to acquire new customers in times of crisis

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Henry Nielsen; Katja Schildknecht; [2021]
   Keywords : Social media marketing; word-of-mouth; SME; customer acquisition; marketing in crisis; relationship marketing and customer engagement.;

   Abstract : There is little doubt that crises have a major impact on both companies and humanity. However, the picture is less clear when it comes to what challenges small- and medium-sized enterprises (SMEs) have to overcome when facing the crisis. Regulations and recommendations of the government are influencing the challenges to conduct business for SMEs. READ MORE

5. 19. Sustainability Sells : Appeals driving Consumer Engagement of Green Skincare Brands

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Sarah Fraß; Luana Walter; [2021]
   Keywords : Appeals; Consumer Engagement; Consumer Brand Engagement; Green Skincare; Sustainability; Instagram;

   Abstract : Background: Sustainability within the skincare industry is an important theme in marketing research. Sustainability sells, but it is necessary to understand how brands can drive consumer engagement on Instagram by using certain appeals. READ MORE

6. 20. “Grönmattning” på konsumentmarknader : en fallstudie av hur konsumenters attityder och köpbeteenden påverkas av marknadsföring med miljö- och hållbarhetsbudskap

   University essay from SLU/Dept. of Economics

   Author : Nicole Chidiac; Malin Olsson; [2021]
   Keywords : greenwashing; grönmattning; reklamtrötthet; grön marknadsföring; hållbar marknadskommunikation; Herzbergs tvåfaktorsteori;

   Abstract : I en alltmer digitaliserad värld, med en ökad användning av grön marknadsföring via sociala plattform, har detta i samband med en växande oro för klimatförändringarna lett till en större medvetenhet och ett ökat intresse för miljövänliga produkter bland konsumenter. I och med detta uppmärksammas ett nytt framväxande fenomen av reklamtrötthet för reklam med miljö– och klimatanspråk, även benämnt som “grönmattning”. READ MORE