Essays about: "social media effect"

Showing result 1 - 5 of 330 essays containing the words social media effect.

  1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sofia Zetterberg; Joel Söderholm; [2024]
    Keywords : Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

    Abstract : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. READ MORE

  3. 2. Communications Effect on Trust in The Hybrid Workplace. An explorative case study of an outsourcing company providing financial services

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Linn Gyllenhammar Byström; [2023-11-22]
    Keywords : trust; communication; hybrid workplace; media synchronicity theory; social exchange theory;

    Abstract : The COVID-19 pandemic transformed the way people work, with many organizations shifting to remote work as the result. As we move towards a post-pandemic world, the hybrid working method that combines remote and in-office work is becoming increasingly popular and not likely to go away. READ MORE

  4. 3. Eco-Social Reforms and the Paradox of Complex Change : A qualitative thematic analysis of the national media debate on the 2022 Chilean Constitution

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Tilda Janbrink; [2023]
    Keywords : Eco-social-growth trilemma; eco-social policies; policy integration; public support for eco-social reforms; Chile; constitution; qualitative thematic analysis;

    Abstract : By now, it is an acknowledged fact that economic growth, social justice, and environmental sustainability are interconnected. Often referred to as the eco-social-growth trilemma, the challenge is to achieve synergy between the objectives and avoid trade-offs. READ MORE

  5. 4. The strategies and consequences for harassment : The effect on women journalists’ work in Costa Rica

    University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Author : Linnea Söderberg; Alicia Schumacher; [2023]
    Keywords : Interview; gender; media; online violence; self-censorship; Latin America; Intervju; genus; näthat; självcensur; Latinamerika; trakasserier; kvinnor; journalistik;

    Abstract : Violence against women journalists is increasing all over the world, especially online, and previous research shows that journalists develop different strategies to avoid harassment. Costa Rica is the country in Latin America that has the highest level of press freedom but that does not mean that harassment is non-existing. READ MORE

  6. 5. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Smedmark; Karin Forslund; [2023]
    Keywords : Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

    Abstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE