Essays about: "sport marketing thesis"

Showing result 16 - 20 of 36 essays containing the words sport marketing thesis.

1. 16. The marketing influence of sport nutrition in the fitness market : The Case of France.

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Grégoire BASSO; Arnaud MOULIN; [2017]
   Keywords : Sport nutrition; Fitness Market; trends of sport nutrition; influence marketing in Fitness Market.;

   Abstract : Title: The influence of sport nutrition in the fitness market   Supervisor: Venilton Reinert   Course: Strategic Marketing with Independant Project   Purpose: The objective of the thesis was to get a better comprehension and knowledge by the examination of links between the marketing influence of sport nutrition on people's decision to practice fitness. In fact, the marketing influence of sport nutrition contribute to create new trends of fitness practicing in France. READ MORE

3. 17. Intersport and their sponsored events - A case study of sponsorship relations

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Johanna Liikamaa; [2016]
   Keywords : sponsorship; sponsorship relations; marketing communications; textile companies and events; sports marketing; events and event marketing; CSR; sponsorship evaluation; branding; co-branding;

   Abstract : The aim of this thesis is to investigate and reflect about the different sponsorship relations between a Swedish sports retailer and their sponsored events. My case for this thesis is the brand Intersport and I am investigating the phenomena sponsorship and their different sponsorship relations and in this case in relation to sport events. READ MORE

4. 18. The Use of Social Media in Sports Marketing : The Case of Nordic Ice Hockey Clubs

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Joonas Saari; Jonna Tuominen; [2016]
   Keywords : Sport marketing; Ice hockey; Social media; Segmentation; Relationship marketing; Branding; Social media effectiveness; Facebook; Instagram; Twitter.;

   Abstract : Social media, even though a new phenomenon, has gained much interest in the last decade and has been a frequent topic of researchers. Sport marketing has also been a popular topic in academia, especially in North America. READ MORE

5. 19. Sponsorship of grassroots- and youth football teams : A qualitative study from the sponsors’ perspective

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : David Arvidsson; Christoffer Hansen Charles; [2016]
   Keywords : Sponsorship; Sport sponsorship; Local sponsorship; Corporate Social Responsibility CSR ; Football; Grassroots; Effectiveness measurement;

   Abstract : Abstract Title: Sponsorship of grassroots- and youth football teams: A qualitative study from the sponsors’ perspective. Authors: David Arvidsson and Christoffer Rex Hansen Charles. Supervisor: Hèléne Laurell. Level: Bachelor thesis in marketing (15 Swedish credits), Spring 2016. READ MORE

6. 20. Increasing the Commercial Value of Womens Football Through a Holistic View on Sponsorship : A Case Study on Women's Football in Sweden

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Pernilla Elardt; Linnéa Hasselgren; Felicia Havik; [2015]
   Keywords : Sports Marketing; Sport Sponsorship; CSR Sponsorship; Women’s Sports; Women’s Football; Sweden;

   Abstract : Background Football is the most popular sport in Sweden today, however the interest for women’s football is decreasing (Sponsor Insight, 2014, Appendix II). The development of women’s football in Sweden has been remarkable during the last decades. READ MORE