Advanced search

Showing result 1 - 5 of 36 essays matching the above criteria.

  1. 1. Exploring sponsorship perception in E-Sports tournaments : How do consumers perceive sponsorship, and what factors influence their perception?

    University essay from Umeå universitet/Företagsekonomi

    Author : Lelia Yamina Belouadi; Güney Han; [2023]
    Keywords : E-Sports; sponsorship; E-Sports sponsorship; perception of sponsorship;

    Abstract : Problem: This thesis addresses the rapid growth and increasing influence of E-Sports asa popular and competitive sport, along with the opportunities it offers for marketing andbrand promotion. Despite its popularity, there needs to be more knowledge andinformation about sponsorship in E-Sports and the dynamics of sponsor relationships withE-Sports consumers. READ MORE

  3. 2. Are Three Points Enough - A Study of Football Supporters' Perceptions of Club Ownership Structures and Types of Owners

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Elias Brännström; Mattias Leijonhufvud; [2023]
    Keywords : Football; Ownership structures; Owner types; Supporter perception; Ideal ownership;

    Abstract : This essay aims to investigate different sorts of ownership structures that have risen in recent times to become more or less popular among the supporters, as they in several ways are an integral part of the sport played on the pitch. With innumerable supporters around the globe, they naturally want the owners to act in the best interest of their favorite club. READ MORE

  4. 3. Detecting Furniture in Images Based on Neural Network Models

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Jiayan Yang; [2022]
    Keywords : ;

    Abstract : Object detection is a challenging task that locates objects within an image or video and thenallows us to count and then track those objects. It is applied in a variety of ways, such as crowd counting, self-driving vehicles, video surveillance, face identification, and anomaly detection, and is utilized in a wide range of industries, including retail, sport, healthcare, marketing, interior design, agriculture, construction, and recreation. READ MORE

  5. 4. DEMYSTIFYING EXCLUSION FROM AN INCLUSIVE LIFESTYLE: The case of surf industry branding

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Amber Esseline Dors; [2020]
    Keywords : Social inclusion; Social exclusion; Industry branding; Customer relations; Responsibility; Sport; Surfing; Social Sciences;

    Abstract : Empirical data of this thesis is based on qualitative methods and answers to the research question: How does branding by actors affiliated with the surfing community enact social inclusion or exclusion? Empirical data demonstrates that branding does not play an essential role in the social inclusiveness of local surfing communities. Not least, marketing communication executed by the biggest representative actors (e. READ MORE

  6. 5. Service Quality in the Eyes of Sporadic Spectators : A Quantitative Study for HV71 with a Modified Sportscape Framework

    University essay from Jönköping University/IHH, Marketing and Logistics

    Author : Zimon Karlsson; Gustav Carlsson; [2020]
    Keywords : service quality; sporadic spectator; spectator sport; total service quality; HV71; hockey; services; service dimensions; quantitative study; fans; service kvalité; åskådare; åskådarsport; HV71; hockey; tjänster; kvantitativ studie; fans;

    Abstract : Introduction: Sports consumption is a unique human experience in which consumers invest both money and emotions where the game becomes the main focus of the event and constitutes what is known to be a sporting event. Sports organizations are required to track how their service quality is perceived during these events in order to understand the values of their spectators and to evaluate levels of satisfaction. READ MORE