Essays about: "sport marketing thesis"

Showing result 11 - 15 of 36 essays containing the words sport marketing thesis.

  1. 11. Athletes in the European Union - Towards Improved Protection of Image Rights

    University essay from Lunds universitet/Juridiska institutionen

    Author : Lotta Toivonen; [2018]
    Keywords : Sports law; EU law; Image rights; Intellectual Property; Trademark law; Article 165; Law and Political Science;

    Abstract : The topic of this thesis is the sports law attached to the image rights and intellectual property rights (IPR). The focus is more on the individual athletes when it comes to the commercial use of their image. In this work I study how the individual athletes’ right to their image might possibly be limited. READ MORE

  3. 12. Tourism in Football: Exploring Motivational Factors and Typologies of Groundhoppers : An example of a German Groundhopper Online Community

    University essay from Högskolan Dalarna/Turismvetenskap

    Author : Christian Bauer; [2018]
    Keywords : Groundhopping; Serious Leisure; Sport Tourism; Tourist Motivation; Football.;

    Abstract : This thesis aims to examine the motivational factors and to explore possible typologies of groundhoppers. Groundhopping as a special form of sports tourism which has grown rapidly over the last couple of decades. READ MORE

  4. 13. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

    University essay from Umeå universitet/Företagsekonomi

    Author : Matthieu BOUVIER; Marlène LESAULE; [2017]
    Keywords : Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

    Abstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE

  5. 14. Corporate Diversification by Partnerships : A case study of an entrance into eSports

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Julia Bodin; Peter Kekesi; [2017]
    Keywords : diversification strategy; market entry; partnerships; partnership model; external factors; internal factors; sport industry; eSports;

    Abstract : When diversifying into new markets, companies have a wide range of strategic options tochoose from. This thesis investigates reasons and drivers behind why companies usepartnership as a diversification strategy when entering new markets. READ MORE

  6. 15. Celebrity Endorsement & Consumer Behavior : Gender Differences as a Marketing Strategy

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Sanna Junhem; Sophie Adolfsson; [2017]
    Keywords : Celebrity endorsement; marketing; strategy; gender; consumer behavior;

    Abstract : Background - Celebrity endorsement is not a new phenomenon and it can be seen in advertisements around the world. Since the content of an advertisement easily can be screened out, it is important to target the right consumer. There has to be a fit between the consumer, the endorser and the product. READ MORE