Essays about: "sport marketing thesis"

Showing result 21 - 25 of 36 essays containing the words sport marketing thesis.

  1. 21. Decision-Making Processes for Different Categories of Sport Sponsorship

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anna Söderlind; Emma Nilsson; [2014]
    Keywords : Decision-making process; Irrational decisions; Sponsorship; Sport sponsorship;

    Abstract : Sport sponsorship is becoming an increasingly used marketing measure. Companies spend billions of dollars on sponsoring every year and revenues from sponsoring constitute an essential part of the sport associations' and athletes' businesses. Despite this, many aspects of sponsorship are still unexplored. READ MORE

  3. 22. Country living in a Horse society : A study to identify a suitable target group willing to invest in an equestrian lifestyle

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sophie Carlen; Ina Inborr; [2014]
    Keywords : Marketing mix; Needs; Demands; Equestrian; Target group; Lifestyle;

    Abstract : Background & Problem: Equestrian is the second largest youth sport in Sweden. Many young people struggle to maintain their avocation growing older. The common issue is the fact that it is one of the most expensive sports to perform, which implies large investments and spendings that is difficult to manage as a young adult. READ MORE

  4. 23. Attracting Lifestyles

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Karolina Hedén Lind; Lisa Gardefors; [2013]
    Keywords : value-expressive advertising; self-congruity; assimilation; differentiation;

    Abstract : Companies who invest in marketing activities in order to create a competitive advantage are said to have a value-expressive product or brand. To be persuasive and gain a positive brand attitude advertisements of these brands must appeal to consumers Ideal Self-Identity. This is referred to as an advertisement being self-congruent. READ MORE

  5. 24. From likes to commitment : a case study of micro companies’ social media usage

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : JOHANNA AHLÉN; FANNY BENGTSSON; [2013]
    Keywords : Social media; Communication; Micro company; Fashion retail industry; Digital marketing; Sport and outdoor industry;

    Abstract : The purpose with the thesis is to identify, analyze and present the problems micro companies in the Swedish fashion and sport industry are facing when using social media as a communication tool in their marketing activities. Also relevant digital communication channels have been investigated and presented. READ MORE

  6. 25. Sports sponsorship : Brand awareness, brand image and purchase intention of sport audience towards linked and unlinked sponsors

    University essay from IHH, Företagsekonomi

    Author : Huda Alzubaidi; Aida Bou Assaf; Helen Johansson; [2013]
    Keywords : Linked sponsors; unlinked sponsors; sports sponsorship;

    Abstract : purpose: The purpose of this thesis is to research in the two different types of sponsors i.e. linked and unlinked sponsors. An investigation of whether a difference between these two types of sponsors exists. READ MORE