Essays about: "sport marketing thesis"
Showing result 6 - 10 of 36 essays containing the words sport marketing thesis.
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6. The Quest for the Holy Grail : How Nordic sports businesses incorporate sustainability and how it can be used as a strategy for competitive advantage
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Creating a competitive advantage is often contextualized as the finding the Holy Grail of strategy. This study examines how Nordic sports businesses incorporate sustainability and how it can be used as a strategy to create a competitive advantage. READ MORE
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7. “We Always Have to be the Nice Ones, be the Ladies”: A Postfeminist Analysis of how Sports Marketing Reflects Female Athletes’ Lived Experiences
University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)Abstract : Current debates about representations of female athletes in the media consist mainly of textual analyses research produced by scholars who observe the topic from different theoretical frameworks. To better comprehend the relation between women athletes and media’s representation of them, in particularly advertising, this thesis aims to converse with up-and-coming professional and collegiate sportswomen as a way to examine what kind of correlation, if any, there is between sports commercials’ portrayals of female athletes and their actual reality. READ MORE
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8. Towards Understanding the “User of the Future”
University essay from KTH/Integrerad produktutvecklingAbstract : A fast-moving technological landscape is driving companies of today to constantly search for the solutions of tomorrow. As a result, companies are constantly searching for the next big thing and speculating on possible futures. READ MORE
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9. Examining the Fans’ Perception of Sponsorship Fit in eSports
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Examining the fan’s Perception of Sponsorship fit in eSports - Exploratory study of Traditional Sports Determinants of Sponsorship Fit in the Context of eSports. Date of seminar: 2019-06-05 Course: BUSN 39 - Degree Project in Global Marketing Authors: Árni Alexander Baldvinsson & Joel Isopahkala Supervisor: Andrea Lucarelli Keyword: eSports, sponsorship, sponsorship fit, perceived fit, eSports fans Thesis purpose: The main purpose of this thesis is to gain understanding of how fans perceive sponsorships in eSports. READ MORE
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10. Football franchise pricing – Finding the right valuation method while factoring in potential investment motivations
University essay from Göteborgs universitet/Graduate SchoolAbstract : Sports franchises are mostly privately held businesses whose financial data does generally not match the quality standards of conventional businesses as they are not subject to audit and other accounting regulations. In this context, it remains unclear how investors proceed in order to find reliable franchise value estimates since a valuation method standard has yet to be established in this field. READ MORE