Essays about: "strategic sustainable marketing"

Showing result 21 - 25 of 35 essays containing the words strategic sustainable marketing.

1. 21. Solution to Entrepreneurs problems in Nigeria;Comparision with Sweden

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Monday Nosakhare; Echezona C. Eriobunah; [2013]
   Keywords : Entrepreneurship business; Enterpreneurs; Developed and Developing country.;

   Abstract : This research aims at pointing the problems associated with entrepreneurship business in Nigeria using Sweden as a role model where most entrepreneurs record more success than in Nigeria, it then concludes with the solution to achieving success by Nigerian entrepreneurs. Our source of data was from qualitatitaive method of data collection. READ MORE

3. 22. CORPORATE SOCIAL RESPONSIBILITY  COMMUNICATION from a NETWORK PERSPECTIVE : A Case Study of Peab AB

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Viktoriya Chuikina; Sari Ekberg-Tamminen; [2012]
   Keywords : Corporate Social Responsibility CSR ; strategic CSR; CSR communication; construction industry; sustainability; sustainable construction; industrial marketing; network perspective; Peab AB;

   Abstract : Problem Description: Since there are recognized similarities in the construction industry between relationship building and strategic CSR engaging thus managing and communicating CSR should be evaluated from the industrial network perspective. Close interaction between stakeholders and implemented strategic CSR facilitate to perform successfully and remain competitive when facing challenges in modern construction industry. READ MORE

4. 23. Sustainability in the Context of Strategic Brand Management : A Multiple Case Study on the Automobile Industry

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Anna Gerlach; Joana Witt; [2012]
   Keywords : Sustainability; Sustainable Development; Strategic Brand Management; Sustainability in Marketing; Sustainability in Strategic Management;

   Abstract : During the last decades the importance of sustainability has steadily increased and nowadays, sustainability is not only a governmental responsibility any more. Besides the concept of sus- tainability, the field of brand management has gained more relevance in the last decades as well. READ MORE

5. 24. Leverage Points for Broader Diffusion of the FSSD

   University essay from Blekinge Tekniska Högskola/Sektionen för ingenjörsvetenskap

   Author : Irena Efremovska; Sijme Geurts; Scott Perret; [2012]
   Keywords : Framework for Strategic Sustainable Development; FSSD; The Natural Step Framework; TNS; diffusion; dissemination;

   Abstract : The intrinsic characteristics of the Framework for Strategic Sustainable Development (FSSD) make it useful in moving society towards sustainability. However, most of the change agents who work with the FSSD report that it is not diffused widely enough to have a systemic impact on society. READ MORE

6. 25. How can professional service industry achieve sustainable competitive advantage through relationship marketing strategy? : A qualitative Study on Self-financed Overseas Study Agencies in Hubei, China

   University essay from Handelshögskolan vid Umeå universitet

   Author : Ye Zhou; [2011]
   Keywords : Self-financed overseas study agency; professional service industry PSFs sustainable competitive advantage; relationship Marketing; customer relationship marketing; Guanxi;

   Abstract : ABSTRACT Purpose The aim of this study is to provide an insight into relationship marketing from a strategic view in Chinese context.Meanwhile, it analyzes how empirical study such as self-financed overseas study consulting agency could use this relationship marketing as a strategic tool to help it to achieve competitive advantage. READ MORE