Essays about: "structure of advertising"

Showing result 1 - 5 of 36 essays containing the words structure of advertising.

1. 1. The application of financial analysis in business modelling : A case study of a public fast-charging station for electric heavy-duty vehicles in Sweden

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Ghaith Arfaoui; Thomas Leffler; [2023]
   Keywords : Financial analysis; Business model; Public fast-charging station; Electric heavy-duty vehicles;

   Abstract : Background: Climate changes and global warming call for behaviour changes from mankind and for new business models to introduce sustainable innovations. Financial analysis plays an important role in guiding the choice of these business models. READ MORE

3. 2. Shifting Gears: Entering the Automotive Vertical

   University essay from Lunds universitet/Innovationsteknik

   Author : Tobias Anderberg; Axel Svensson; [2023]
   Keywords : Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

   Abstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE

4. 3. Winning Over Listeners with Podcast Advertising : Exploring the Podcast Audience’s Perception of Commercial Messages in Podcasts and the Role of Podcast Hosts

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Tamara Bonk; Marie Sophie Kubinski; [2023]
   Keywords : Podcasts; Podcast Advertising; Podcast Host; Celebrity Endorsement;

   Abstract : Background: Podcasts are an emerging medium with a steadily growing audience, which is particularly popular among younger generations. This makes them a promising advertising tool that companies can use to reach potential target groups. Therefore, it is crucial to understand how to successfully reach the audience through podcast advertising. READ MORE

5. 4. Structural sexism, “it's just a coincidence” : An interview study on the silence at Swedish advertising agencies

   University essay from Stockholms universitet/JMK

   Author : Charlotte Elgtberg; [2023]
   Keywords : Advertising agencies; Sexism; Silence; Structural discrimination; Organizational communication; Feminism; Reklambyråer; Sexism; Tystnad; Strukturell diskriminering; Organisationskommunikation; Feminism;

   Abstract : Sweden has been named one of the most equal countries in the world and is a role model for many. Despite this, there are hierarchies within companies that favor white middle-aged men. This has raised questions about what gender equality actually looks like in practice. READ MORE

6. 5. Balancing Structure and Flexibility in the Project Process - A Case Study of Project Management at Where Is My Pony

   University essay from Göteborgs universitet/Graduate School

   Author : Julia Byström; Malin Ficks; [2021-07-07]
   Keywords : Project Management; Project Management Process; Creative Industry; Advertising Agency; Creativity; Sustainability; Sustainable Project Management; Project Management for Smaller Organizations;

   Abstract : The practice of project management has been used by organizations for many years and different philosophies have emerged. Among the philosophies is both traditional and modern project management as well as project management practices integrating sustainability. READ MORE