Essays about: "studies about cosmetics"

Showing result 1 - 5 of 8 essays containing the words studies about cosmetics.

  1. 1. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study

    University essay from Umeå universitet/Företagsekonomi

    Author : Margot Descouens; Valentine Gerbault; [2021]
    Keywords : femvertising; social brand activism; purplewashing; Generation Y; social media; Instagram; cosmetics industry;

    Abstract : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. READ MORE

  2. 2. The Korean skincare conquest : A qualitative study about Korean skincare product's popularity in France

    University essay from Umeå universitet/Företagsekonomi

    Author : Ariane Menache; Valentin Bailleux; [2021]
    Keywords : ;

    Abstract : France is an important actor in the cosmetic industry with famous brands like Dior, L'Oreal, or Yves Rocher. Hence, the French cosmetic industry attracts consumers thanks to its historical experience, the acknowledged quality of its products, or the luxury image these brands suggest. READ MORE

  3. 3. Beauty and the Brand: A Study About Relationships Between Consumers and Cosmetic Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Aurora Fagerhus; Isa Melker; [2021]
    Keywords : cosmetics; cosmetic brands; consumer-brand relationships; brand loyalty; Business and Economics;

    Abstract : Background: In today’s consumption society, there is an endless amount of cosmetic brands to choose from. Moreover, the global consumption of cosmetics continues to increase, both among male and female consumers, and new cosmetic brands are constantly entering the marketplace. READ MORE

  4. 4. The Formulation And Implementation Of Sustainability Strategies In The Cosmetics Industry : A Comparative Multiple Case Study Of MNC’s And SME´s

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Rebeka Matukevica; Ekaterina Piitulainen; Alina Yassin; [2021]
    Keywords : sustainability strategies; formulation and implementation of sustainability strategies; cosmetics industry; MNC; SME;

    Abstract : Background: Today as awareness about sustainable development increases, more attention is drawn towards sustainability strategies of the companies. However, prior research has not investigated the formulation and implementation of sustainability strategies within companies of different size and scope as existing studies are skewed towards the perspectives of large firms even though SMEs mark up more than 90% of the market. READ MORE

  5. 5. Do Nanoparticles Affect Neuronal Function? - Establishment of a Microelectrode-Based Assay

    University essay from Lunds universitet/Tillämpad biokemi

    Author : Markus Nylander; [2020]
    Keywords : Microelectrode array; gold nanoparticles; silver nanoparticles; immunocytochemistry; scanning electron microscopy; human neural progenitor cells; human induced pluripotent stem cells; applied biochemistry; tillämpad biokemi; Biology and Life Sciences; Technology and Engineering;

    Abstract : Nanomaterials are used extensively in industry and daily life but comparatively little is known about the possible health effects. Silver nanoparticles (AgNPs) and gold nanoparticles (AuNPs) are two metal nanoparticles that have been intensively studied. READ MORE