Essays about: "the IKEA model"

Showing result 6 - 10 of 90 essays containing the words the IKEA model.

  1. 6. Integrating and Communicating Sustainability Case Study: A global brand’s integration of sustainability in its corporate brand identity & external brand communication; a globalized & standardized vs. localized approach

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Louise Hägg; Louise Andersson; [2022]
    Keywords : global brand; IKEA; corporate brand identity; sustainability; external brand communication; standardized vs. localized; Business and Economics;

    Abstract : This thesis has the purpose to research how a global brand integrates sustainability as part of its corporate brand identity and how the brand communicates sustainability to the local market, using a standardized or localized communication approach. The theoretical perspective is to incorporate the Corporate Brand Identity Matrix & Integration for sustainability — implementation model to analyze a global brand’s approach to integrate and communicate sustainability to the local market. READ MORE

  3. 7. IKEA Urban Multi Hub : Concept development for future mobility and last-mile delivery

    University essay from KTH/Urbana och regionala studier

    Author : Huai-I Tung; [2022]
    Keywords : IKEA; last-mile delivery; future mobility; autonomous mobility; pick-up services; New York city; Shanghai city;

    Abstract : Since more and more customers switch to online purchases, the last-mile delivery problemhas created a huge burden on companies and cities. The increasing parcel delivery leads toextra operational costs in logistics and congestion in cities. READ MORE

  4. 8. The influence of interactive product visualization on customer satisfaction : An investigation based on the SOR model

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Lucija Dudkina; Evelina Ellis; [2022]
    Keywords : Interactive product visualisation; furniture e-commerce; customer satisfaction; SOR; PAD; IKEA;

    Abstract : Interactive product visualisation (IPV) addresses the shortcomings of product visualisation on e-commerce sites, such as the absence of tactile information and the inability to directly examine products. Previous research has not addressed the influence of IPV on customer satisfaction. READ MORE

  5. 9. Influencing consumer behavioural intentions: Reducing household water consumption

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Daria Granina; [2022]
    Keywords : Emotional and Rational Communication; Advertising Appeals; Intention to Behave Sustainably; Message Tailoring; Persuasive Sustainability Communication; Strategic Communication; Elaboration Likelihood Model; ELM; Theory of Planned Behaviour; TPB; Social Sciences;

    Abstract : Although the topic of sustainability communication has been extensively studied since the 1970s, there remain gaps and contradictions, e.g. the effectiveness of communication strategies for influencing individual pro-environmental behaviour change. READ MORE

  6. 10. Middle managers during organizational change : A qualitative study on middle managers role, ability, and approach to resistance in the process of operational change

    University essay from Umeå universitet/Företagsekonomi

    Author : William Thunholm; Yasmin Lundqvist; [2022]
    Keywords : ;

    Abstract : Middle managers have come to be a natural part of large companies' structure. In additionto this, change has become more prominent for all types of businesses because of rapidchanges in demand. READ MORE