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Showing result 1 - 5 of 7 essays matching the above criteria.

  1. 1. Destination Spa Darkov : A study reviewing options for a full spa experience

    University essay from Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Author : Katerina Spacilova; [2014]
    Keywords : wellness tourism; spa; well-being; ‘destination spa’; nutrition; physical activity; mental balance; Darkov Spa;

    Abstract : Tourism attractions and destinations has been facing tourists’ outflow for lots of years worldwide. Because of that, it is crucial to start fighting against this negative phenomenon, as this niche market segment is dependent on incoming clients. READ MORE

  3. 2. Sri Lanka : Towards a better tourism destination in Asia

    University essay from Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Author : Jessika Ziarkowska; [2014]
    Keywords : Marketing Mix; Destination Development; Tourism; South-East Asia; Swedish; SWOT-analysis; Promoting; Marketing Mix; Destinationsutveckling; Turism; Sydöst Asien; Svenskar; SWOT-analys; Marknadsföring;

    Abstract : The purpose of this dissertation was to research into Sri Lanka’s tourism and study the development over the last five years, 2009-2014. The author did a small contradistinction between Sri Lanka and Thailand to see the difference between both countries in Asia. Following years was chosen because of the ended war in Sri Lanka. READ MORE

  4. 3. City Marketing: How to promote a city? : The case of Umeå

    University essay from Handelshögskolan vid Umeå universitet

    Author : Amélie Balencourt; Antonio Curado Zafra; [2012]
    Keywords : Destination Marketing; City Marketing; ECC European Capital of Culture ; Umeå and Perception of the City.;

    Abstract : A context of increased competition between territories for attracting investments and people has led the cities to implement Marketing and Branding strategies. Those strategies should be adapted in order to fit the cities’ requirements and needs, consequently city managers and planners have to be initiated to those techniques. READ MORE

  5. 4. Regional Destination Branding : A Qualitative Study of the Branding Practices in Three Swedish Regions

    University essay from Ekonomihögskolan, ELNU

    Author : Josefin Pucher; Karin Ljungberg; [2012]
    Keywords : Destination Branding; Stakeholder Management; Partnerships; Brand Architecture;

    Abstract : During the last decades, the tourism industry has become one of the fastest growing economic sectors in the world. The growth has in turn led to traditional marketing techniques such as branding being applied to places and destinations. READ MORE

  6. 5. THE ROLE OF COMMUNICATION IN THE REPOSITIONING STRATEGY OF A TOURISM DESTINATION. A CASE STUDY OF A FRENCH SKI RESORT: AVORIAZ

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Léo Joly; Gabriel Juan Tous; [2012]
    Keywords : tourism marketing; core strategy; positioning; repositioning; communication mix; image; ski resort; Avoriaz;

    Abstract : This dissertation examines the role and impact of the promotion tools in the repositioning strategy of a tourism destination. Building on a theory which brings together the repositioning strategy process and the communication mix, this study is conducted through the examination of a case study based on one of the most important and innovative European ski resort: Avoriaz. READ MORE