Essays about: "the importance of reputation in a brand"

Showing result 1 - 5 of 30 essays containing the words the importance of reputation in a brand.

1. 1. How does brands' participation in an accidental controversy affect their reputation? : An application of the situational crisis communication theory to firestorms

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Nina Björnsson; [2023]
   Keywords : Firestorms; Situational Crisis Communication Theory; reputation; trust recovery;

   Abstract : This study aims to investigate the strategies used by brands to recover from firestorms following controversies in the age of social media. The focus is on understanding the brand-customer relationship aspect of firestorms and the importance of monitoring and comprehending them to minimize their impact. READ MORE

3. 2. Leveraging Service Recovery as a Marketing Tool

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Daniel Mubiru; Fiona Nyamache; [2023]
   Keywords : Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

   Abstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE

4. 3. Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Roosa Maria Viloma; Katharina Nadine Junge; [2023]
   Keywords : Brand heritage; Authenticity; Gen Z; Inauthentic heritage; Fashion branding; Business and Economics;

   Abstract : Thesis purpose: The purpose of the research is to contribute to existing research and theory by providing insights into how Gen Z consumers perceive inauthentic brand heritage in fashion branding. It also aims to understand how these perceptions differ between fast fashion and luxury fashion and how they contribute to consumer attitudes towards brands. READ MORE

5. 4. The tourism industry’s support of the Israeli illegal settlements in the West Bank : A discourse analysis on Airbnb’s explanations on their responsibility to respect human rights as well as their involvement in the occupied West Bank

   University essay from Stockholms universitet/Institutionen för Asien- och Mellanösternstudier (IAM)

   Author : Nora Aissaoui; [2022]
   Keywords : human rights; tourism; postcolonialism; discourse analysis;

   Abstract : The purpose of this bachelor’s thesis is to analyze and deepen the understanding of how the tourist company “Airbnb” explains their responsibility to respect human rights as well as how they explain their involvement in the illegal settlements in the West Bank. These two aspects are the focus of the two research questions that the study aims to answer. READ MORE

6. 5. How does body image relate to brand image? An analysis of brands incorporating the body positivity movement

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julian Flemming; Lisa Anderegg; Maud Stephan; [2022]
   Keywords : body positivity; brand management; Dove; Aerie; Victoria’s Secret; Business and Economics;

   Abstract : Purpose: The importance of body positivity is visible in its remarkable media presence. The movement entails challenges such as opportunities for brands. READ MORE