Essays about: "thesis about INTERNET business"

Showing result 21 - 25 of 97 essays containing the words thesis about INTERNET business.

  1. 21. How do potential users perceive the adoption of new technologies within the field of Artificial Intelligence and Internet-of-Things? - A revision of the UTAUT 2 model using Voice Assistants

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sarah Katharina Kessler; Maik Martin; [2017]
    Keywords : Voice Assistants; Technology Adoption; Artificial Intelligence; Internet-of-Things; UTAUT 2; Business and Economics;

    Abstract : The following study investigates the perception potential users have when considering the adoption of voice assistants (VAs). VAs are considered to possess characteristics linkable to both, Artificial Intelligence (AI) and the Internet-of-Things (IoT). READ MORE

  2. 22. Internet of Things and connected home living : - A case study on how manufacturing firms in the kitchen and furniture industry is implementing and developing IoT products and services

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Alexander Jaworska Persson; [2017]
    Keywords : Internet of Things; IoT; blue ocean strategy; dynamic capabilities; changing environments; challenges; business model; kitchen and furniture industry;

    Abstract : This thesis provides insight to the dynamics that come with the emergence of IoT in the furniture and kitchen manufacturing industry. The study is empirically grounded in an explorative case study that involves interviews with six manufacturing companies in the different industry sectors. READ MORE

  3. 23. The use of data in social media marketing : An explorative study of data insights in social media marketing

    University essay from Umeå universitet/Företagsekonomi

    Author : Sophie Grönlund; Tommy Schytt; [2017]
    Keywords : Marketing; Data; Data-driven marketing; Social media; Social media marketing; Engagement;

    Abstract : The marketing possibilities on the Internet is growing and so are social media marketing. The budget devoted for marketing activities on social media is constantly increasining every year and the time users are spending on social media is also increasing. READ MORE

  4. 24. If you Snooze you lose: : A qulalitative study of how comapnies can use social media to enhance customer-based brand equity

    University essay from Umeå universitet/Företagsekonomi

    Author : Sundholm Matilda; Joacim Braunander; [2017]
    Keywords : ;

    Abstract : The development of technology and Internet has not only impacted the way we live our daily lives; it has also changed how business is conducted. Traditional marketing strategies have transformed according to the new digital area where social media is used as a marketing channel to a greater extent than ever. READ MORE

  5. 25. Ranking System for IoT Industry Platform

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Somshree Mukherjee; [2016]
    Keywords : Internet of Things; IoT architectural models; IoT platforms; Machine-to-machine; IoT-A ARM; WSO2; Reference Architecture; Reference Model; Interoperability; Context-Awareness; Dynamic Adaptation; Weighted Sum Model; Internet of Things; IoT arkitekturmodeller; IoT plattformerna; Maskin-tillmaskin; IoT-A ARM; WSO2; Referensarkitektur; Referensmodell; Interoperabilitet; Context-medvetenhet; Dynamisk anpassning; Weighted Sum Model;

    Abstract : The Internet of Things (IoT) has seen a huge growth spurt in the last few years which has resulted in the need for more standardised IoT technology. Because of this, numerous IoT platforms have sprung up that offer a variety of features and use different technologies which may not necessarily be compliant with each other or with other technologies. READ MORE