Essays about: "thesis on e marketing strategy"

Showing result 21 - 25 of 54 essays containing the words thesis on e marketing strategy.

1. 21. The Influence of Social Media on E-commerce : Fast Fashion Multinational Companies

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Mariama Manneh; [2017]
   Keywords : Social Media; Ecommerce; Fast Fashion; Retailer; Social Marketing;

   Abstract : Aim: The aim of this thesis is to analyse the influence of social media on fast fashion e-commerce multinational businesses and to identify the aims of Corporations using social media and why they adopt it as a marketing strategy to meet their long term objectives.   Methodology Approach:  This research study utilised a qualitative approach which comprises of primary and secondary data in order to conduct research and gather empirical evidence to evaluate the research aims and questions and to fill the gap that previous researches have not sufficiently covered. READ MORE

3. 22. Lowering entry barriers in a digital era : A qualitative study about the Swedish fashion industry’s international expansion with Affiliate Marketing.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Carl Brunius; Isak Lind; [2017]
   Keywords : Affiliate Marketing; Digital Marketing; Entry barriers; Entry Strategy; Ecommerce; Social Media; Affiliate marketing; Digital marknadsföring; E-handel; Etableringshinder; Social media;

   Abstract : The internet and the rise of e-commerce have changed the foundation for how Swedish fashion companies operates. The shift has simplified for businesses to reach foreign customers who are vital for the fashion companies as the Swedish market is too small to nurture all existing companies. READ MORE

4. 23. Strategic integration in the Swedish nutritional online and offline market

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Fredrik Alexandersson; Lobna Said; [2016]
   Keywords : strategic integration; e-business; customer life cycle model;

   Abstract : The purpose of this thesis is to investigate how e-business might be integrated into a strategical framework. The strategical framework was based on the Nilsson and Rapp (2005) strategical framework, and e-business strategies were mainly based on customer relationship management strategies that are used in e-commerce companies. READ MORE

5. 24. Generation E-commerce : Motivation to write positive and negative online reviews

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Julia Arheden; Timmy Eliasson; Johan Alfredsson; [2016]
   Keywords : eWOM; Motivation; Online Reviews; Positive reviews; Negative reviews; Customer’s motivation; Motivation factors;

   Abstract : Abstract   Purpose: The purpose of this study is to further explore customer’s motivation to write online reviews by understanding what factors motivate customers to write positive and negative online reviews.   Problem: Because of the shift in technology and the introduction of the Internet the way we communicate, search for information and the way we purchase products have significantly changed. READ MORE

6. 25. The Business Impact of Internet of Things

   University essay from Lunds universitet/Produktionsekonomi

   Author : Annie Dahlin; Josefin Lindgren; [2016]
   Keywords : Internet of Things; Business Model; Cost Structure; Value Proposition; Revenue Streams; Servitization; Lean Service; Pricing Strategy; Technology and Engineering;

   Abstract : Problem Description Both academic researches and consulting firms claim that Internet of Things will come to change the society we live in, as well as create entirely new business opportunities for companies. However, there is little research that analyzes the actual benefits with Internet of Things, how companies should act in order to find these benefits, and in what way their business models must be adjusted to fit in the new era of Internet of Things. READ MORE