Essays about: "unilever management"

Showing result 1 - 5 of 7 essays containing the words unilever management.

  1. 1. Cold War In The Ice Cream Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Geny Pitaloka Hayyu; Lina Radilovic; Lilla Virag Erdelyi; [2024]
    Keywords : Fighter Brand; Challenger Brand; Emerging Market; Corporate Brand Structure; Brand Competition; Business and Economics;

    Abstract : Market leader Unilever Wall’s has been enjoying its position unchallenged for years in Indonesia, until the Chinese contender Aice joined the competition in 2015 followed by Joyday. The two challenger brands sell extremely low-priced products, gaining market share from Unilever at a fast pace. READ MORE

  3. 2. Dynamic Marketing Capabilities : Organizational Renewal Towards Social Media Marketing

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Martin Hult; Jannike Sjölund; [2017]
    Keywords : Dynamic Marketing Capabilities; Dynamic Capabilities; Knowledge Management; Absorptive Capacity; Organizational Renewal; Social Media Marketing;

    Abstract : Through a qualitative study based on an integrative model of dynamic marketing capabilities (DMCs), we have aimed to investigate how acquisition and integration of market knowledge have affected the process of organizational adaptation towards social media marketing and how this has led to a reconfiguration and adaptation of the firms’ organizational resources and capabilities. The empirical data was collected through semi-structured interviews with five case companies; Bambino MAM, L’Oréal Nordics, Oriflame, Unilever, and Åhléns. READ MORE

  4. 3. Big Data: A Toll for all Strategic Decisions : A Study of Three Large Food and Beverage Processing Organizations

    University essay from Högskolan i Jönköping/IHH, Informatik

    Author : Jasenko Arsenovic; [2015]
    Keywords : Strategy; Internal Strategy; External Strategy; Competitive Strategy; Corporate Strategy; Big Data; Knowledge Based View; KBV ; Resource based view RBV ; External Environment; Internal Environment; Content Analysis; Empirical;

    Abstract : I will look at what impact big data have had on the managerial strategic decisions in the food and beverage industry. This in order to understand the complexity and theory of organizational strategic management, an effort to define the contemporary strategic theory into a holistic conceptual model is done through a literature review on organizational strategy. READ MORE

  5. 4. TO STANDARDIZE OR TO ADAPT: A WEBSITE’S DILEMMA IN THE CONTEXT OF ONLINE CUSTOMER SATISFACTION : A Comparative Study of Unilever & Adhuli Website’s in the Bangladeshi Market

    University essay from Akademin för ekonomi, samhälle och teknik

    Author : Md Nazmul Hasan; Gul Hakeem; [2013]
    Keywords : Management; IT; IT management; Customer satisfaction; Customer Relationship; Consumer Behavior; Optimization;

    Abstract : The student thesis deals with standardization and adaptation of a company’s website in the enhancement of customers’ online satisfaction in the case of Unilever Bangladesh & Adhuli. The aim of the study is to carry out a comparative study between Unilever’s Bangladesh website and Adhuli’s website and through comparing and contrasting, identify the level of adaptation and standardization that effects customer online satisfaction in a positive manner. READ MORE

  6. 5. Intellectual property and R&D contracts:A closer relation between patent portfolio and contracts to guide and enhance strategic innovation decisions.

    University essay from Göteborgs universitet/Graduate School

    Author : CAROLINE STEINBOCK VILLARROEL; [2012-02-22]
    Keywords : ;

    Abstract : This thesis explores the hypothesis that Multinational Companies (MNC) sometimes lack historic information about contractual obligations attached to the patent portfolio due to poor management routines or processes and therefore MCN become less effective in new collaboration deals. This hypothesis is investigated particularly within the context of the multinational company, Nestlé. READ MORE